Sneha Agarwal Marketing Manager, Filtrec Bharat Manufacturing Pvt.Ltd. In an interview with B2B Purchase.

What are the products and technologies you are planning to display at Excon? 

We are planning to display newly developed products apart from our regular range. For example, hydraulic filters, elements, and accessories. The following are a few of the new products that will be on display at the Excon: 

• FH Series Pressure Line Filters 
• FRM Series Return Line Filters 
• Hydraulic Tank

What are the key features of your products and solutions that make them smarter and greener? 

The new Filtrec technology for filter elements is based on three decades of filter element manufacture knowledge. Filtrec has offered anti-ESD solutions for some years, but our clients may now rely on our new Absolute-BETA product line. BETA may be used to create a broad variety of Filtrec filter components. Our Absolute Beta Technology Filters are smarter and greener in the following ways: 

• Lower Energy Consumption 
• Economical 
• Eco-Friendly 

Please share what makes your products the most preferred in the segment. We’ve been able to carve out a position in the hydraulics filtration business, retaining existing customers while also gaining new ones, thanks to our ongoing upgradation and wide product line.

Brief us about the latest technologies and solutions you have adopted recently for your hydraulic pumps. How is your organisation responding to the changing client requirements? 

We update our products on a regular basis to stay up with changing market demands. Our research and development teams are always working on products that can be manufactured locally and that were previously imported at excessive rates and are now readily available in Indian marketplaces at reasonable pricing and with shorter delivery times.

Looking at the market opportunities and the push towards infrastructural development, how do you plan to encash these opportunities? 

In the coming months, we will be focused on expanding our production facility to produce certain components (end caps, spiral tubes, inner core, etc.) locally for in-house consumption, along with tapping the existing market potential. We also plan to produce a variety of products (Spin-on filters, etc.), targeting the specific demands of OEM’s and the hydraulic industry’s growth in India. Since we are already OE suppliers to several construction equipment manufacturers for their spare markets, we would emphasise the importance of integrating our filter assemblies into the production chains of the OEM’s.