Michelin, the world’s top tyre technology company, has expanded its presence in the Delhi-NCR region by launching two premium next-generation stores.

These sophisticated outlets, strategically positioned in South Delhi’s Lajpat Nagar and Noida’s Sector 52, mark a significant step forward in Michelin’s commitment to providing unmatched customer experiences and growing its footprint in India.

These openings are part of Michelin’s larger goal to expand its reach in India. Michelin intends to strengthen its position as a leader in the Indian tyre market by focusing on innovation, premium client experiences, and sustainability. Michelin’s latest initiatives in Delhi-NCR emphasise the company’s dedication to providing the best tyre solutions while expanding connections with valued partners such as BK Tyres and Resham Tyres. Together, they are laying the groundwork for a new level of excellence in tyre retail.

Speaking on the occasion, Shantanu Deshpande, Managing Director of Michelin India, says, “The opening of these new dealerships underscores Michelin’s unwavering commitment to expanding its footprint in India and delivering exceptional tyre solutions. Our focus remains on partnering with dealers who share our vision of innovation and excellence. These new dealerships in South Delhi and Noida stand as testaments to Michelin’s dedication to quality, innovation, and customer satisfaction. We are excited to continue growing our presence and bringing world-class experiences to Indian consumers.”

The South Delhi showroom, run by BK Tyres, covers an astounding 1,500 square feet and represents a significant transition for one of Michelin’s oldest and most reputable dealers. With a 50-year history, BK Tyres has evolved into a modern store tailored to the premium needs of high-value clients. This beautiful outlet, conveniently located in Lajpat Nagar, provides a selected variety of Michelin’s world-class tyre portfolio, premium alloy wheels, and specialised 4×4 tyre options. The store’s modern design and customer-focused layout represent Michelin’s commitment to providing a smooth and upgraded experience for today’s discerning vehicle owners.

Michelin’s new dealership in Sector 52, Noida, in conjunction with Resham Tyres, is intended to meet the needs of modern car owners with cutting-edge technology and competent service. This dealership provides full tyre services such as alignment, balancing, and fitting, as well as cutting-edge equipment and a diverse selection of premium tyre brands, to ensure the greatest fit for each car. The Noida location intends to create a standard for tyre retail by combining technical perfection with world-class customer service.

For more information, visit: https://www.michelin.com/en/