In his new post, he aims to expand Knauf India’s market leadership by pushing innovation, developing distribution networks, and providing excellent value to consumers in the Indian construction industry.

Knauf, the world’s leading provider of plasterboard and ceiling solutions, has named Vijay Mishra as its Commercial Director for India operations. With over 23 years of experience in sales, marketing, and business development, Mr. Mishra offers a wealth of knowledge and leadership to Knauf India, propelling the company into a new age of growth and innovation.

Before joining Knauf India, he held key positions at well-known brands such as H & R JOHNSON, RAK Ceramics, Kajaria Ceramics Limited, Saint-Gobain India Pvt Ltd, and Century Plyboards, where he demonstrated exceptional leadership in strategic planning, market expansion, and the establishment of strong distribution networks. He is well-known for his unconventional thinking and ability to generate revenue development. He has successfully explored new markets, introduced unique product categories, and streamlined business operations to increase profitability and efficiency.

Mr Mishra’s new role as Commercial Director will include overseeing Knauf India’s strategic commercial activities, focusing on increasing the company’s foothold in the Indian market and strengthening its position as a building materials industry leader. His responsibilities will include increasing revenue, building client relationships, and expanding distribution networks, all while ensuring that Knauf India continues to provide outstanding quality and value to its clients.

Vijay Mishra expresses his excitement for his new role and says, “I am thrilled to join Knauf India, a company that embodies excellence, innovation, and customer-centricity. My goal is to leverage my experience to build strong partnerships, drive growth, and deliver exceptional value to our customers. I look forward to working with a talented team to further strengthen Knauf’s position in the Indian market and beyond.”

Sumit Bidani, CEO of Knauf India, shared his confidence in Mr Mishra’s appointment, stating, “Vijay’s extensive experience and strategic vision make him the perfect choice to lead our commercial operations. His expertise in business development and market expansion aligns with Knauf’s long-term goals of achieving sustained growth and delivering exceptional solutions to our customers. We are confident that Vijay’s leadership will drive our company to new heights.”

Under his leadership, Knauf India is committed to exploring new prospects, offering innovative products, and improving operational efficiency to fulfil the construction industry’s increasing demands. This appointment marks a critical milestone in Knauf India’s quest to market leadership, demonstrating the company’s commitment to excellence, innovation, and customer satisfaction. 

With Mr. Mishra at the helm, Knauf India is ready to increase market penetration, broaden its reach, and fulfil its promise of providing world-class building solutions customised to the unique needs of the Indian market.

For more information, visit: https://knauf.com/en