As a part of widening horizons and providing superior customer experiences, APL Apollo Tubes has developed a new mobile app called “Aalishaan” that can benefit both fabricators and customers. This is the first app of its kind in the industry that allows customers to connect directly with fabricators using the platform.

The app will have a customer facing interface that they can use if they have structural needs. They can choose from the existing steel designs for interior and exterior home needs. There are over 265 designs in the app with more designs coming up soon for smart fences, amazing gates, beautiful sheds, modern door solutions, chaukhats, classic furniture, stylish exteriors, spacious racks, and elegant wardrobes. Once the customer selects a design, the app will put the customer in touch with the nearest fabricator based on their location to get the job done. The customer has the choice to get in touch with the fabricator directly for the purpose. The fabricator interface of the app has already been launched. The app provides various benefits to fabricators—

• Getting leads and access to customers: The app will be a platform that puts them in touch with customers or provides leads for them, which will help their business.
• Access to design library: They will get ready access to the design library where they can explore new designs and check out instructions as well.
• Branding advantage: The fabricators get the advantage of the Apollo branding, which can help them in their business.
• Dealer contacts – The fabricators will be able to connect with their nearest dealer for ready-made material supplies.
• Material Quantity Calculator: The app will have a ready-made material quantity calculator that will help fabricators provide material estimates to customers and place orders with dealers.
• Participation in schemes: By subscribing to the app, fabricators will have the opportunity to participate in various monthly schemes like lucky draws, etc.

The basic idea behind the creation of the app is to offer a common platform that end users can access for their structural and constructional needs. This will help Apollo Tubes connect better with end customers and fabricators, understand their needs and improve their experience. This will help in raising the brand’s awareness and promoting B2C connections.