Debasis Bhattacharya Head – Sales Marketing – Product-Support, AJAX. In an Interview with B2B Purchase.
Construction and concreting product and solutions offering at AJAX
AJAX, a leading player in the concrete equipment industry, takes pride in the indigenous designing and manufacturing of world-class innovative concreting solutions that have facilitated infrastructural growth. We have been catering to all the concreting needs of the construction and infrastructure sector.
AJAX started its journey way back in 1992, pioneering the concept of self-loading concrete mixers. Over the years, AJAX has emerged as the next-gen 360° concreting solutions provider, covering the entire spectrum of production, transport, placement, and pavement of concrete through their engineering expertise and unmatched product support network. 
AJAX is renowned for its engineering expertise as well as its product after sales support network. Being a truly a world-class leader in providing concrete business solutions that make concrete sense, we offer a complete range of products that includes end-to-end solutions. 
AXAJ at Excon 2022 will be one more testament to AJAX’s commitment to innovation and technological advancement. During the event, our entire product range will be on display. It includes self-loading concrete mixers, batching plants, planetary & twin-shaft mixers, transit mixers, stationary pumps, boom pumps, self-propelled boom pumps, and slip-form pavers, quite a few of them under the patented category. Also, we are scheduled to organise 5 new launches in every product category that will focus on our technological advancements over the competition that add value to our customers. 
Smart and sustainable features your products and equipment 
AJAX is equipped with the highest R&D team of 50+ members amongst the concrete equipment manufacturers in India. Their endeavour has been focused on developing new products and/or new features on existing product profile addressing the customers’ stated and unstated needs.  
Moreover, our SLCMs are equipped with a patented load-cell-based weigh batching system that ensures accuracy of batched materials and conformance to IS 4925 standards, thereby delivering quality concrete.
We have also introduced the SelfPropelled Boom Pump, a patented product which is the first of its kind not only in India but the whole world. This will cater to the small and medium concrete placement requirement of infrastructure on tough site conditions and housing in semi-urban, Tier II, and Tier III cities. It is made up of a pumping kit and a boom that are mounted on AJAX’s own 4WD steering chassis with hydrostatic transmission. Its compact design, with tight turning radius and four-wheel drive, allows for better manoeuvrability in confined site conditions, and better access that is very close to the placement site, maximising boom length utilisation. 
We believe this this product will revolutionise the placement needs of small and medium concrete quantities, somewhat like how our SLCMs revolutionised production needs several years back. Our SLCM and SPBP combination offers the USP of a productive, dependable, and mobile solution for concrete production and placement in remote and difficult site conditions that not only ensures quality but also significant labour and cost per cbm savings.
In addition to the above mentioned products, our Slipform Paver has been a specialised product for the paving of rigid pavements in highways and airports, and India has been totally dependent on imports of such products. We at AJAX, as part of the “Make in India” initiative of the Government of India, have indigenously designed and manufactured slipform pavers for catering to paving width requirements varying from 3.5 m to 12 m. These pavers have been manufactured with high-quality components and offer features on par with all global players.
Please share what makes your products the most preferred in the segment. 
We, at AJAX, offer the complete range of next generation 360-degree concreting solutions that does address the requirements of the infrastructure and housing sectors across rural, semi-urban, and urban geographies. We are the only company in India to manufacture the entire range of concrete equipment used for production of concrete, transportation of concrete, placement of concrete and paving of concrete. We have strategically aligned ourselves in line with the Indian government’s ‘Make in India, made for the world’ programme. As a step ahead, along with catering to the Indian market, we are also exporting to more than 17 countries across the world. We are planning to expand our exports in the coming years.
AJAX also offers state-of-the-art concrete machines equipped with top-class technology. These machines are adaptable to suit the Indian conditions, thereby optimising productivity and ensuring reliability. To complement the same, our string Design & Engineering team not only add innovations in the latest technological features in our existing products but also indigenously design new products to address the product/solution gaps in the market, and import substitution. We feel honoured to state that we are the only manufacturers of self-loading concrete mixers who offer a load cell based weigh batching system that confirms to IS 4925 standards thanks to our investment in cutting-edge technology.
Our continual engagement with customers to identify product/solution gaps, our ability to bring in innovative and optimised concreting solutions, and our efficient network support are what we feel distinguishes us from the competition. And thanks to the above, we have established our leadership position in self-loading concrete mixers not only in India but the entire world.