bC India has to work on improving t heir media exposure with their hard and soft marketing campaigns to ensure a good footfall and the right people visiting the expo.

Leveraging on its vast industry experience, Ispat Infrastructure India Ltd. has been consistently supplying quality construction equipment. It has today emerged as one of the renowned exporters, importers, suppliers and distributors of the construction industry. The range offered by the company includes mast climbing work platforms, passenger and material hoists, bar cutting machines, bar bending machines, automatic stirrup bender, tower cranes, rope suspended platforms etc.

It is also engaged in offering services such as hiring of equipment and after sales service. These offered services are based on international quality standards and rendered by us keeping core construction industry norms in mind.       

Expectations from expo
Bauma internationally stands tall as the brand and the name for construction equipment expos. Though, bC India has been scaling up its presence and there is growing participation since the time of its inception in India, it still has a long way to go to achieve the international grace and the clout in the construction market as that of their international expos, feels Mr Ghai.

“bC India has to work on improving their media exposure with their hard and soft marketing campaigns to ensure a good footfall and the right people visiting the expo. Last year the expo at BKC was not up to our expectations with an increasing number of participant cancellations and a limited footfall.” Mr Ghai adds. “bC India has to ensure that our confidence isn’t shaken due to the current lack of participation and shrinking table sizes in terms of area from what was initially proposed at the inception of the Delhi show.”

Key attraction
In spite of the sluggish trend of the economy, Ispat will have 5 stalls at the expo with all its principals present. They will interact with clients and customers and give them a feel of the range of products it offers and assure them of both excellent product quality and equally competent services provided nationwide.

Mr Ghai informs, “The key attraction to our stall would be the presence of principals in person to display the commitment we have for the Indian market consider this fact that we have been promoting Icaro Italian machines since 20 years now and
we are still the leaders in the market in terms of quality and after sales
service.”

Products on showcase
Ispat caters to two major horizons of the construction industry, viz. Vertical Logistics and Reinforcement Solutions. Some of the products from its principals it would showcase
range from:
Vertical logistics:
• Men and material hoists
• Mast climbing work platforms
• Rope suspended platforms
• Building maintenance units, etc.
Reinforcement solutions:
• Automatic rebar cutting, bending, shaping machines
• Manual rebar cutting, bending, shaping machines.

Advantages Ispat
“The advantages of safety and efficiency along with excellent quality are the trademarks of the equipment we supply and today many brands have copied the equipment brought by us for the first time In India which makes us feel proud that our efforts have paid off,” Mr Ghai assures.

 – Kapil Ghai,
CMD,
Ispat Infrastructure India