A sian National is one of the major players in EOT cranes and material handling equipment business. It has recently introduced a new range of electric chain hoist and expects a good business from this. Here,  Rattandeep Singh Sohal, CEO of Asian Cranes & Elevators highlights the advantages of the products company offers. He also talks about how to turn challenges into opportunities.

Could you brief us about your company and the products and solutions you offer?
Asian National Group is 100 per cent family-owned company. Three generations of family work together to provide a firm foundation for our success. Asian National is one of the world-leading groups of EOT cranes and material handling equipment. The Asian National family business was established in 1980. The great success of chain pulley blocks was the foundation on which the company flourished.

Today Asian National is not only one of the world’s leading manufacturers of EOT cranes, goliath cranes, jib cranes, electric wire rope hoists and elevators, it is also an acknowledged supplier of heavy-duty cranes and steel plants cranes. The company has now grown into a group with three manufacturing units and headquarter in Ludhiana, Punjab, spreads over in more than 2,00,000 sq ft of covered area with state-of-the-art manufacturing facilities.

What are the advantages of cranes, hoists and MHE you offer?
The advantage is a great product quality, durability and world-class design.  The long trouble-free working is great relief for user, who has a dependency on material handling products. We devote our best efforts to best performance and we must all work together to create a culture of delivering outstanding customer satisfaction.

Our products and services must always measure up to the standards associated with the Asian National name, and to which we give top priority: the best possible quality and effective support for our customers’ business activities.

What sort competition you face from the overseas players?
Day by day competition is on rise but we are coping it up with new products and innovation in design. As per our slogan “Rising with Change” – it drives everyone in Asian National to lead powerfully, live in creation and possibility and empowering change which can rise the company to next level. It’s the source of growth for the group. It stems from an attitude that is evident in Asian National people. The world is becoming more and more complex every day, new deigns and technologies are coming into existence day by day, so we should be present to, that what products we can develop according to the changing working culture and space.   

How do you turn such challenges into opportunities?
Any challenge or problem is opportunity for us at Asian National. Any breakdown is converted into breakthrough. So, believing in change, we are coming up with lots of strategies to take Asian National to world level.

How about your overseas present?
We have a good market in Asia and Africa. Currently we are exporting to 16 countries will be expanding it with new actions in export management.

Are you going to introduce any new product?
Yes, we have recently introduced our new range of electric chain hoist. It ranges from 250-kg to 10-tonne, from single speed to dual speed. We are anticipating a great business in chain hoist as they are world-class products.

We are anticipating a great business in chain hoist as they are world-class products.
Rattandeep Singh Sohal, CEO, Asian Cranes & Elevators