Berger Paints India Ltd., one of the largest decorative paint companies in India, has launched ‘Lewis Berger Design Stories’ in association with Sussanne Roshan and The Charcoal Project.
The Lewis Berger Design Stories includes an exclusive range of room themes (bedroom, dining and living) consisting of exclusive wall finish, tattoo, furniture, upholstery and curtains created by celebrity designer Mrs Roshan.Research indicates that consumers today look for expert professional interior décor advice while setting up their dream homes. They are often confused about the types of colours or complementary furnishing options to use in their rooms.
The Lewis Berger Design Stories addresses this need by providing them with ready-made room themes which include wall textures, furnishings and furniture.
The limited editions themes that are being launched in the first phase include “Metropolis” for the living room, “Yin Yang” for the dining room, “Shutters by the Sea” for the bed room. A consumer has to SMS “BERGER” to 56767 to avail the themes.
All these themes are very different and unique and use wall textures or elements that have never been seen in the paint market before. The furnishings for design themes will be provided by D’Décor and the furniture will be provided by The Charcoal Project. The Lewis Berger Design Stories is launched in Kolkata in phase one and will be scaled up nationally within a short time.
“The launch of the Design Stories is a conscious effort on our part to fill in the distinct need gap in the consumer space,” said Abhijit Roy, MD and CEO, Berger Paints India, on the occasion. “With the launch of Design Stories, we hope to reach out to such consumers and provide a one-stop solution to set up their dream homes.”
“The SR House of Design has a legacy in interior designing and through our world-class designs we hope to appeal to consumers all across,” said Sussanne Roshan on the occasion.