Daimler India Commercial Vehicles (DICV), a subsidiary of Daimler Truck AG, has recently expanded its reach in Madhya Pradesh, India, by inaugurating a new 3S (Sales, Service, and Spares) BharatBenz dealership in Indore, in partnership with PPS Trucking.

This addition marks the 17th sales and service facility for BharatBenz in the state, supplementing the existing 16 locations spread across key cities like Bhopal, Jabalpur, Gwalior, and others. The dealership network includes not only 3S but also 2S (Service and Spares) and 1S (Spares) facilities strategically positioned to cater to diverse customer needs.

Commenting on the development, Sreeram Venkateswaran, President, and Chief Business Officer (Domestic Sales and Service) Daimler India Commercial Vehicles, says, “Madhya Pradesh is an important market for us given the abundance of natural resources in the state. BharatBenz tippers are the most preferred by fleet owners operating in the mining sector and Madhya Pradesh, being rich in minerals and coal, gives us tremendous opportunities to grow our tipper business. Madhya Pradesh’s sharp focus on the Swacch Bharat has opened many opportunities in road construction and infrastructure where BharatBenz rigid trucks and tractor trailers will prove beneficial to customers there. We are really pleased to have such a strong and progressive sales and service in 15 locations in Madhya Pradesh, and we thank our dealer partners for maintaining our presence and serving our customers so passionately.”

The newly opened PPS Trucking BharatBenz dealership spans across an impressive 51,000 square feet, providing an extensive space to cater to customer needs. The service network in Madhya Pradesh comprises 15 Mobile Service Vans (MRVs) and 49 service bays, with a capacity to service up to 24,000 vehicles annually. This robust infrastructure ensures timely and efficient service delivery, enhancing the overall ownership experience for customers.

Rajiv Sanghvi, Managing Director of PPS Trucking, expressed excitement about strengthening their partnership with BharatBenz in Madhya Pradesh through the inauguration of the new facility in Indore. Sanghvi highlighted the synergy between BharatBenz’s Best-in-Class products and PPS Trucking’s understanding of customer needs, aiming to provide a superior ownership experience.

DICV’s commitment in Madhya Pradesh goes beyond expanding its sales and service network; it also focuses on educating dealer and service staff about understanding and fulfilling unique customer needs. This customer-centric approach is evident in the company’s nationwide initiative to train 8,000 service technicians annually, ensuring quality service for over 6 lakh vehicles.

BharatBenz, renowned for its excellence in the Indian commercial vehicle industry, boasts stellar engineering, safety features, and uptime assurance. With over 350 sales and service locations across India, including strategic positions along national and state highways, BharatBenz ensures ease of access for customers. Moreover, BharatBenz trucks are equipped with crash-tested cabins meeting the highest safety standards, surpassing even those currently mandated in India.

In conclusion, the expansion of DICV’s BharatBenz dealership network in Madhya Pradesh signifies a concerted effort to meet the growing demands of customers in the region. With a focus on quality service, safety, and customer satisfaction, BharatBenz continues to solidify its position as a leading brand in the Indian commercial vehicle market.