CASE strengthens distribution network

CASE Construction Equipment strengthened its distribution network in Bihar with the opening of a new dealership facility, ‘Patliputra Earthmover Pvt Ltd’ near Didarganj in Patna. Spread across 10,000 sq. ft., this facility is the largest CASE India footprint in the state of Bihar. Patliputra Earthmover will serve customers across North Bihar with additional branches at Motihari, Darbhanga, Saharsa, Purnia, Muzaffarpur, Bhagalpur and Begusarai.

CASE currently has a strong and widespread network across India through 74 dealers with more than 250 touchpoints. With this launch, in addition to the existing dealer footprint in Gaya, Aurangabad and Bihar Sharif, customers will have the option to engage with the CASE brand across Bihar at 12 locations.

Raunak Varma, Country Manager – India, CNH Industrial, says, “East India and specially Bihar is a strategically important area for us. Our products are highly regarded and have witnessed significant traction here. We are extremely pleased to partner with Patliputra Earthmover Pvt Ltd to intensify our retail network for our valued customers. With the opening of this new facility, we will be able to offer our best-in-class products and customer support to a larger audience and strengthen our presence in this region.”

Kaushal Kishore Sharma from Patliputra Earthmover Pvt. Ltd said, “We are delighted to have partnered with the CASE brand to open a new facility in Patna. CASE is a global leader in the construction equipment industry and we look forward to serving our customers more efficiently across North Bihar. This facility will house CASE Construction’s wide range of construction equipment.”