At, BharatBenz our goal is to offer our customers best-in-class products in the Indian CV industry and customised solutions for needs-oriented, safe and sustainable mobility.
Rajaram Krishnamurthy, Vice President, Marketing and Sales, DICV

A Commercial Vehicle (CV) is a type of motor vehicle that is basically used for transporting goods or passengers in the course of conducting business. For the companies who need their commercial vehicles to make business happen, for them it’s mandatory to have commercial auto insurance.

Importance of CV industry in India
• Trucks can access remote and hilly areas where rail lines a be constructed.
• Enables quick easy departure of goods and accepts similar loads than railways.
• The industry has captured short-haul goods transport and a major chunk of long-haul goods transport where quick delivery from railways is important.

A major thing to be understood before making a commitment to regular vehicle maintenance is how it’s actually going to benefit the business. Timely vehicle servicing and maintenance plays a crucial role and is proven to reduce operating costs of commercial vehicles. Apart from this, commercial vehicle maintenance prevent excessive and unplanned vehicle maintenance jobs, it also helps minimises unscheduled disruptions to one’s operations when vehicles are off the road for duration of time. Thus, vehicle maintenance is not only good for the bottom line, but for the customers too.

How essential is commercial vehicle maintenance
Reduce vehicle breakdowns
The most obvious way commercial vehicle maintenance can benefit one’s business is by reducing the frequency of vehicle breakdowns. Comparing to poorly maintained vehicles, regularly serviced vehicles spend less time off the roads getting repair work done or at roadside checks. Fixing small issues is a much cheaper solution than waiting until it becomes a bigger and more expensive. So, by reducing breakdowns, one can minimise disruptions to the business operations and can reduce costly repairs.

Avoid accidents
Most drivers don’t pay attention to their brakes until and unless they start squeaking, grinding, or even gets to worse situation. By the time people invest in commercial vehicle repair, one likely faces a pretty hefty bill, along with having to go without your commercial vehicle for a day or two minimum. However, good brakes can help a driver avoid more accidents.

Lowers operating costs
Well maintained vehicles have lower operating costs than those that are not adequately maintained. Commercial vehicles that are regularly repaired and maintained can save the business fuel expenses – which are estimated to account for 30 per cent of total operational running costs.

Improves customer satisfaction
Vehicles that can deliver on-time consistently will greatly improve satisfaction among the customers. Nothing puts more strain on business relationships than unreliable service. Especially, in case if the competitors have already committed to regular commercial vehicle maintenance and can deliver on time.

BharatBenz model meets BS-IV emission standards
Rajaram Krishnamurthy, Vice President, Marketing and Sales, DICV, says, “At, BharatBenz our goal is to offer our customers best-in-class products in the Indian CV industry and customised solutions for needs-oriented, safe and sustainable mobility. In April 2017, we introduced our all-new BharatBenz range of heavy-duty trucks range with BS-IV emission norms. With this, we have been able to significantly better the fuel economy as well as lower maintenance costs of our trucks.”

SCR technology – Assures better combustion efficiency
The company have been able to achieve the double digit percentage in fuel efficiency by using a system based on SCR technology; proven in hundreds of thousands of Daimler commercial vehicles in many markets for over a decade. Krishnamurthy opines, “SCR technology assures better combustion efficiency deriving maximum out of fuel, calls for minimum modification on engine and is also immune to varying fuel quality.”

BharatBenz customers also benefit from lower maintenance cost for example, from high-durability design of all aggregates including clutch and brake lining, longer synchronised driveline oil change intervals to name a few.

A holistic approach
Krishnamurthy informs, “Safety has been one of the hallmark features of BharatBenz and we have a holistic approach of the vehicle to the driver. Cruise control for fatigueless driving, air conditioning to keep drivers fit and alert, Apart from key safety features like crash-tested steel cabins and Anti-Lock Braking System (ABS) has been standard on BharatBenz trucks since the brand’s market launch in 2012 already.”

Lastly, he states, “Overall, keeping the focus on delivering best-in-class package of productivity, efficiency and safety.”