Vivek Bhatia, Managing Director & CEO, thyssenkrupp Industries India Pvt. Ltd. in an interview with B2B Purchase

Your participation at Excon

It was a fabulous experience, and I believe it’s incredibly good to be back in a physical environment after two years of the pandemic, and meet all the participants and customers, and experience the positive spirit and vibe in the business”, says Vivek Bhatia, Managing Director & CEO, thyssenkrupp Industries India Pvt. Ltd.

Normally, we focus on our mining portfolio. Within mining, it’s often our aggregate product line, which includes our crushing and screening equipment that we bring to EXCON. Cone crushers, tertiary crushers, screens, and whole plant packages are among the options. So that’s our main emphasis.

Can you brief us about the key features and solutions of your products exhibited at Excon?

 We’re concentrating on the ideal areas depending on our clients’ crushing capacity requirements. Second, we are a major proponent of digitisation. As a result, our new products will have remote connectivity, which will allow us to assist our clients in analysing the equipment’s performance. It will also allow them to anticipate the requirement for a spare part replacement. As a result, the overarching goal is to improve our clients’ overall experience when utilising the equipment while simultaneously lowering the cost of operations.

 What makes your products and solutions most preferred? 

India has historically been a pricesensitive market. However, we’ve recently seen that buyers are growing more quality-conscious. especially after some consumers had negative experiences with plants that did not perform as expected due to a variety of causes. Downtime at the plant was substantially impacted. Their conveyance systems had malfunctioned and in some cases collapsed. So, what sets us apart in the industry is the durability of our design, its ability to weather all of these ups and downs while still delivering reliably

In terms of supply chain, how do you see localising manufacturing?

 Overall, the market growth is decent. We foresee a lot of investment, but the fundamental point is that firms who have localised their supply chains in India will perform tremendously well, while those that have not will struggle due to the macroeconomic uncertainty and supply chain disruptions. Fortunately for us, we are able to manufacture everything in India. Our entire supply chain is rather regional. As a result, clients should anticipate steady prices, reliable supply, solid continuity, and assistance from that perspective. 

Can you talk about digital technologies and solutions adopted by your organisation?

 Because these are remote areas, especially in crushing and screening, digitalisation will continue to have a significant influence on the business. As a result, having a tight relationship between the consumer and the manufacturer is always beneficial. That is precisely what we are aiming for with digitisation. We’ve been working hard on our design and features. Our consumers loved our RBC machine, which we debuted at Excon. The product’s quality and the design’s toughness and, of course, it has a full set of automation and control.

How do you see the infrastructure push playing out?

 It’s an exciting time to be in this business. In terms of manufacturing capacity, we feel we are presently in a strong situation. However, we are more focused on building the necessary capabilities in terms of people, in terms of our sales team, in order to increase market penetration, and in terms of our service teams, in order to better serve our clients. Furthermore, we are working closely with our supply chain to reduce our time to market. As a consequence, whenever a customer puts an order with us, they receive their goods quite quickly.

 What are your projections for the construction and mining industry?

 The macro-environment from an Indian economic perspective is quite robust. As you may be aware, we are motivated by real estate, highway building, material handling needs, and mining. There will be ups and downs in the midterm five-to-seven-year timeframe for a variety of reasons. However, if we average out over a five-year period, we should expect 15-20 percent CAGR year on year, which implies players should be doubling every four to five years provided they have a firm presence in the industry. In that regard, India is unusual since it is a country where demand will be quite strong.