AkzoNobel, one of the leading global paints and coatings companies and the makers of Dulux Paints is stepping up its offerings to provide latest solutions based on the changing consumer trends. The company has introduced ‘Dulux Visualizer’ – an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global study of colour trends, ‘ColourFutures 2015’, unveiling copper orange as the colour of the year 2015.

Speaking at the launch, Jeremy Rowe, MD, Decorative Paints, South East & South Asia, AkzoNobel said, “India is a high growth market for AkzoNobel and we have made significant investments in strengthening our capabilities in the country.”

The Dulux visualizer app with its augmented-reality feature, allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one’s choice. The app is available free of charge in the Apple store and in Google Play.

Sharing his insights on AkzoNobel’s Decorative Business in India, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “The Dulux Visualizer is our latest offering to the Indian consumer in order to facilitate the ease of choosing colours that go with his family’s personality.”

Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux, said, “Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level.”