DURASHINE was accorded with“India’s Most Trusted Brand” award,consecutively second time in a rowunderColour Coated Steel Sheets category, for the year 2017. This award is an outcomeof a research based on consumer survey conducted by IBC InfoMedia in collaboration with MRG, implemented pan India.DURASHINE the flagship retail brand, under Tata BlueScope Steel that supplies and manufactures colour coated steel sheet products and solutions; has showcased highest standards of Product Integrity and Brand Development. The Brand has completed more than10 glorious years of outperformance since its inception in the year 2007.

On receiving the award, Vikas Pundir, Chief – Sales (Coated Steel) & CQH said, “It is evident that DURASHINE brand has been well accepted and differentiated. This is plausible from DURASHINE’s Y-O-Y growth and its’ sustained premium over its competition,even underchallenging market scenario. Acomprehensive range of products available through a wide network of distributors across India, DURASHINE truly delivers excellence through customer centricity and this award is a testimony of our brand leadership!”

He further claims, “Durashine Steel is a perfect solution for SME and retail markets, especially for applications like go-downs, resorts, porches, colleges etc. offering products such as roof and wall sheets, tile, liner and long line crimp.”
In the past, DURASHINE has been recognised as India’s Most Trusted Brand and India’s No.1 Brand in the category – Best Colour Coated Steel Sheets; by International Brand Consulting Corporation, USA consecutively for two years (2016 and 2017) apart from being nominated as winner for Asia’s Most Promising Brand for 2013-14 by KPMG India.

About Tata BlueScope Steel Limited
Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel in the field of coated steel, steel building solutions and related building products. The company operates in the South Asian Association for Regional Cooperation (SAARC) region. Tata BlueScope Steel maintains high standards in the area ofsafety, health and environment and has been certified by Underwriters Laboratory Inc. for ISO 9001: 2008 as well as by UL MSS India for the ISO 14001 and OHSAS 18001 certifications.