Godrej & Boyce to enhance customer experience in the intralogistics sector

The company’s Material Handling division intends to invest 100 percent more in technology, concentrating on the manufacturing and retail industries.

The flagship company of the Godrej Group, Godrej & Boyce, recently disclosed plans for its Material Handling business to significantly increase investment in IoT-based technology and data in order to improve customer experience, expand globally, and gain market share.

Godrej & Boyce’s total intralogistics operations include material handling, storage, and intralogistics solutions through a joint venture with Koerber (Godrej Koerber). Their constant 12 percent CAGR growth has resulted in a total turnover of ₹1800 Crore.

The Material Handling division has recently formed strategic partnerships with leading IT companies in order to introduce innovative solutions that are anticipated to boost client productivity. Through better asset management, monitoring the movement of the assets, and monitoring crucial performance indicators like output, energy use, vehicle performance, etc., the pilot project has exhibited a 12–15 percent increase in customer efficiency.

Anil Lingayat, Business Head, Godrej Material Handling, Godrej & Boyce commented, “The advancement of technology has become a necessity for the intralogistics sector to connect, automate, and analyse the success of operations. Material Handling business has been continuously focusing on digitisation and connecting across the value chain. With new connected products, it is going to enhance the customer experience by leveraging the power of IoT, cloud, and analytics.”

Although this company has a determined footprint across many industries, it wants to increase that footprint in the cold storage, food and beverage, and pharmaceutical industries. Godrej Material Handling intends to double the amount of money it spends on technology across all areas of business, including production, sales, and sustainability.

Due to technology innovation, Godrej Material Handling has seen a 10 percent rise in user experience efficiency after the adoption of Salesforce CRM. The company is boosting its capacity because it anticipates an increase in industry demand.