HIL’s Charminar brand is one of the established market leaders in roofing solutions with a market share of over 21 per cent in fibre cement sheets category.

HIL’s biggest strength lies in the dedicated workforce backed by state-of-the-art manufacturing facilities and unmatched distribution network across India.
Dhirup Roy Choudhary, Managing Director and CEO of HIL Limited.

HIL Limited, a CK Birla Group company, was established in 1946 and is one of the oldest building material companies in India. With over 3,950 employees, 20 manufacturing facilities, a 6,500 active and loyal dealer network with many of them serving in their 3rd generation, HIL is today one of the leading manufacturers and sellers of building material solutions including fibre cement sheets, AAC blocks, dry walling solutions and pipes and fittings in the country. “We have always striven to provide the best-in-class products and solutions to our customers and introduction of Charminar Fortune is a step forward in this direction. We are confident that the new product is a worthy substitute for any other roofing product and will revolutionise the Indian roofing industry,” said Dhirup Roy Choudhary, Managing Director and CEO of HIL Limited.

Manufacturing strength
HIL has an in-house state-of-the-art R&D facility, which is recognised by the Department of Scientific and Industrial Research, Government of India. HIL has a fully-equipped Engineering Division that could manufacture plant and machinery required for producing its products. According to Roy Choudhary, “HIL’s biggest strength lies in the dedicated workforce backed by state-of-the-art manufacturing facilities and unmatched distribution network across India.”

HIL’s established brands
HIL’s Charminar brand is one of the established market leaders in roofing solutions with a market share of over 21 per cent in fibre cement sheets category. Coloured steel sheets were launched under Charminar brand in 2015-16 and has been growing at a rapid pace since then. Recently, HIL has launched non-asbestos fibre cement sheets under the brand Charminar Fortune.

HIL’s green building brand Birla Aerocon includes panels fast-track dry-walling solutions, AAC blocks, putty, dry mix and advanced polymer products pipes and fittings with TrueFit technology for leakproof joints. HIL’s durable HYSIL industrial thermal insulation finds a range of application in energy-intensive industries.

HIL’s green commitment
HIL also has a green energy profile with 30 per cent of the energy needs being met from renewable sources supplied from its wind mills. The end products are also green and can be reused and recycled for minimal environmental impact.

Alongside a host of products, HIL has a skilled technical support team that helps its customers benefit from solutions that use these products for maximum efficiency and effectiveness.

Recognition
Birla Aerocon and Charminar have been bestowed upon with the status of ‘Consumer Superbrand’ for consecutive years. Both have been ranked amongst the top 20 per cent of all brands across all categories in India HIL has been awarded as the-Asia’s Most Trusted Building Material Company-2016 by IBC Info-media.

The Kondapalli and Sathariya units of HIL have been certified TPM category-A and Balasore unit certified TPM Category-B by JIPM, Japan for excellence in operational manufacturing. Three of HIL’s plants at Sathariya, Faridabad and Balasore respectively have been certified by the National Association for Manufacturing Excellence. HIL’s pipes and fittings plant at Faridabad won ‘The Machinery Super Shop Floor 2016’ award in the Technology Adoption category for innovation sponsored by the Times of India group.

“With a lot of laurels in its belt and as a pioneer of green building products, HIL continues to push its capacities and scale its products for building a greener and a prosperous nation through its innovative offerings,” Roy Choudhary concludes.