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Home » Construction Equipment » How Kataline is reinventing road markings for India’s extreme climates

How Kataline is reinventing road markings for India’s extreme climates

By | May 16, 2025 5:18 pm SHARE

How Kataline is reinventing road markings for India’s extreme climates
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This article delves into the primary challenges that affect road marking performance in India and highlights how Kataline’s advanced technologies are setting new standards for quality, longevity, and safety.

In India’s rapidly evolving infrastructure landscape, road markings ensure safety, improve traffic management and facilitate smooth movement across urban and rural networks. However, road marking in India faces significant technical challenges, particularly due to the country’s diverse and extreme weather conditions. To meet the rising demand for durable and high-performance road markings, Kataline has developed cutting-edge material solutions and application techniques specifically engineered for India’s unique climate and infrastructure needs.

Weather extremes and their impact on road marking materials

One of the most significant challenges faced by road markings in India is the extreme variation in climate conditions. Northern regions experience scorching summers, with temperatures often exceeding 45°C, while coastal areas face continuous exposure to high humidity and monsoon rains. These fluctuating environmental factors lead to accelerated wear of conventional road marking materials, causing them to soften, crack, or peel prematurely.

Kataline’s solution lies in using high-performance thermoplastic materials engineered to withstand the extreme heat of Indian summers. These thermoplastics retain their structural integrity and reflective properties, even under direct sunlight and high temperatures. For areas that experience prolonged wet conditions, Kataline employs cold plastic markings, which provide superior adhesion and visibility in the rain, reducing the risk of early wear and improving road safety during adverse weather conditions.

By utilising materials specifically designed for India’s diverse climates, Kataline ensures that its road markings offer long-lasting visibility, durability, and safety—no matter the weather.

Surface preparation and application standards: Ensuring precision and longevity

Inadequate surface preparation often compromises the longevity of road markings, leading to poor adhesion and premature failure. Inconsistent surface conditions, such as dirt, moisture, or previous markings, can significantly reduce the effectiveness of road markings. Even the best-quality materials will not bond effectively with the surface without proper preparation, leading to costly repairs and diminished road safety.

At Kataline, we recognise that surface preparation is critical to ensuring the optimal performance of road markings. Our trained teams follow stringent protocols to clean and prepare the pavement thoroughly. We use specialised equipment to remove debris, moisture, and old markings, then priming the surface to enhance adhesion. In addition, Kataline employs automated application machines that ensure consistent, high-quality markings every time, with precise line widths and accurate placement.

Kataline-Infra-Products-Private-Limited-B2B
Kataline-Infra-Products-Private-Limited-B2B

Our commitment to excellence extends to continuous training for our applicators and quality control inspectors, equipped with the latest tools to ensure each project meets our rigorous standards. This attention to detail in surface preparation and application guarantees that Kataline’s road markings remain durable, even under the most demanding conditions.

Addressing client awareness: Cost-effectiveness vs. long-term safety

Many road marking projects in India prioritise low upfront costs, often overlooking the long-term expenses of poor-quality materials and subpar installation practices. This short-term approach can lead to higher maintenance costs, frequent reapplication of markings, and reduced road safety — ultimately costing more in the long run.

Kataline’s approach emphasises educating clients on the true lifecycle costs of road markings. We provide clients with comprehensive lifecycle cost analyses, clearly illustrating the financial advantages of using high-quality materials requiring less frequent maintenance and a longer service life. Using superior materials and application methods, Kataline helps clients make informed decisions that improve safety and cost-effectiveness in the long term.

Through continuous education and collaboration with our clients, we are changing the perception of road marking from a simple service to an essential investment in infrastructure durability and road safety.

Supply chain efficiency: Overcoming material availability and timeliness

Another significant challenge in the road marking industry is the timely availability of materials, especially when working on large-scale infrastructure projects. Delays in material supply can result in project overruns, increased costs, and missed deadlines. To mitigate this, Kataline has developed a highly efficient supply chain that ensures the timely delivery of high-quality materials across India.

We source materials from trusted suppliers and maintain an in-house production facility to manufacture key components, such as thermoplastics and reflective beads, ensuring a steady and reliable supply for every project. Additionally, our logistics team works closely with contractors to ensure that materials are delivered on time, minimising delays and keeping projects on track. By streamlining our supply chain, Kataline guarantees that each road marking project is executed efficiently and without unnecessary disruptions.

The challenges in the road marking industry in India are complex and multifaceted, but they are not insurmountable. Through innovative material solutions, precision application techniques, and a commitment to quality, Kataline has become a leader in setting new standards for road marking durability, safety, and cost-effectiveness.

As India’s infrastructure continues to grow, Kataline remains dedicated to providing solutions that ensure road markings are visible and critical to road safety and sustainability. By addressing weather challenges, improving surface preparation, educating clients, and enhancing supply chain efficiency, Kataline is paving the way for a safer, more efficient road network across India.

For more information, visit: https://katalineindia.com/

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