With business environment improving not withstanding short term setup we are expecting very strong growth from year 2017.

Satheesh Srinivasa,
Director, Atarw Technologies Pvt Ltd

Why do you feel that there is a need to get more usage of IT in the construction and mining sector?
Information technology helps implementing company processes across locations, bring efficiency through workflow, resource collaboration etc. It also helps remote management, asset, Inventory and knowledge management. Today, with the disruption in technology (Mobility, IoT, VR/AR, RFID), it becomes easier for companies to implement processes, with greater degree of connectivity and acceptability by users due to ease of usage and availability, providing several advantages to the companies on decision making, the real time data acquired provides strong analytics of how business is run in future with informed decision making with accurate data.

How is the market status now?
The market is ripe to look into efficiency through new age IT systems, in a fast changing environment, with high competition due to multiple players providing choices to customers. While government impetus in infrastructure projects there is enough space for companies to operate. Today companies are looking to bring in differentiators in various ways one of them is through IT systems, considering the After Market is not fully optimised with new age IT systems and businesses still using current legacy systems, companies are looking to reach the end customers with strong availability ease of usage with new aged system like Atarw Technologies.

How has your company grown?
It has been a good journey and we have made a good progress with several implementations of Field Service Managements, Dealer Management Systems, Incident/Ticket Management Systems, Electronic Parts Catalogue, Remanufacturing Management, Wrap around systems over legacy ERP systems etc. Apart of services in After Market from tech. pub, parts catalogues, warranty claim management, animation, e-learning content etc., Atarw Technology solutions are very relevant in today’s market scenario considering all our solutions are new age IT system with strong domain and industry knowledge built-in. After gaining our experience in the domestic market, we are getting very good reviews across the globe for our After Market Solutions addressing dealerships, warehouses, fleets, remanufacturing, MARC, and EPC.

How the transformation in the IT sector is resulting in the changes?
Technology disruption is game changers in terms of how businesses can adopt and discover possibilities in completely different dimensions, with devices sending accurate data points thus providing technology to build analytics as per the needs of businesses in construction and mining. Ease of usage for users through mobility is major clincher to quickly adopt these systems.

What are your innovations?
Innovation for us is to adopt what current technology offers with businesses need be it geo location and geo fencing or user experience through Virtual Reality or IoT with devices sending millions of data points or simply using Digital Maps for quick and accurate decision making or adopting RFID technology to accurately locate and record data with minimum human interventions apart from quick and ease of usage.

Your After Market solution is a proven technology. Is there any scope of improving the existing technology?
Technology is disruptive and ever changing, today the communication between devices has improved drastically, VR/AR give new dimension in user experience.  Technology enables businesses to reach end customers has become more realistic and bringing new perspectives and benefits. Machines communicate with no or minimum manual interventions are some of the improvements that are foreseeable in near future.

How was the year 2016 and what are your expectations for 2017?
The good part is that Atarw Technology After Market solutions are well received in Indian markets we are also been well appreciated globally based on our recent launches, our products are of international standards.  The business knowledge in After Market solutions is strong in construction equipment, mining, farm equipment and road machinery, with above 80 per cent fitment to the businesses. We are in cusp on multiple digit growth from the year 2017. With business environment improving not withstanding short term setup we are expecting very strong growth from year 2017. Every customer/prospect has some need and we are well positioned to give solution whatever may be the size of requirement.

Are you looking at restructuring your business?
Structurally, there is not much of a difference. However, we are expanding with near-shore, onsite presence so that we can address our customer needs immediately. We are expanding in NCR, Chennai and Pune apart from head office at Bengaluru. Internationally, we are in USA and servicing our customers in Middle East, Europe and Australia through partners.

Is there any potential acquisition in mind?
No acquisitions as such but there can be collaborations and partnerships. There can be complementary technology that will need partnership or interfaces with other companies so that customers get comprehensive solutions.