The economy is shifting and changing every day.  Where real estate was the ruling the roost for close to a decade in the Indian economy, infrastructure and manufacturing is the new buzzword.

Anandita Kakkar, Deputy General Manager, Kryton Buildmat Co Pvt Ltd 

  Anandita Kakkar, Deputy General Manager, Kryton Buildmat Company Pvt Ltd shares how this year will be for the industry and her projections for the business.

Infrastructure and manufacturing to be the buzzwords
“We are moving through very interesting times. The economy is shifting and changing every day.  Where real estate was the ruling the roost for close to a decade in the Indian economy, infrastructure and manufacturing are the new buzzwords,” says Anandita.

She further says, “Airports, railways, metro, transportation and water and electricity infrastructure is developing at a rate never seen before. The country is going through a maze of economic changes and this is reflecting on the way construction companies and their auxiliary services are moving. Looking at the trends of the past year the industry view is upbeat but cautious.”

Anandita believes that the biggest game changer will have to be to look at construction differently.

Inching towards growth with positive projections
Sharing the company’s projections for the business, Anandita says, “As I stated earlier with the economy shifting, it is too early to do definite projections, but without doubt, we know that the next year will bring with it opportunities which have till date not been available. I believe it is the time of
the Tier 2 and 3 cities to now show a sharp boom in the construction. These cities are just a few steps behind when it comes to infrastructure and development. However, these cities are also the gateway to manufacturing as they have space and human resource easily available.”

She further adds, “Also with more and more international brands entering these cities, the need for better infrastructure, housing and entertainment is a top priority.”

Anandita is a also sure that this year there will be a shift towards warehousing and factory which in turn will push the transportation infrastructure into over drive.  Adding on this, Anandita says, “Our projections are positive and will move in the direction of growth.”

Entering markets with good technology
Stating the strategy that Kryton will be using to reach the set targets, Anandita said, “We have set the structure in place to enter markets with minimal reach of good technology. We are expanding through manpower and by adding new products and packaging into our product mix.”

Anandita further says, “Our strategy has always been simple – to focus on client satisfaction and give best products at market friendly prices. We have always  paid great attention to quality solutions that actually work for our clients, because in our industry repeat customer is the key to success.”

“Our BIS and ISO certifications are a proof of our quality consciousness,” she concludes.