Earlier, the company had launched an order management system, UDAY – Rise with Aluminium, for the convenience of its dealers in sending their orders

Jindal Aluminium Limited, India’s largest producer of downstream Aluminium extruded products with illustrious 50-year industry history, is leveraging digital solutions as part of its business strategy.

Over the next twelve to eighteen months, the company with the state-of-the-art manufacturing facility for producing downstream Aluminium extruded and flat-rolled products will undergo a management-driven initiative implementing a digital ecosystem across its business functions.

Jindal Aluminium Limited with an approximate annual turnover of Rs 3,500 crore has chosen SAP technology-enabled systems. This technology has helped many businesses successfully optimise their resources in the digital age. Earlier, the company had launched an order management system, UDAY – Rise with Aluminium, for the convenience of its dealers in sending their orders.

The company, known for its superior quality Aluminium products, has a die library of over thirteen thousand five hundred (13,500) units fulfilling the demand of various industries across India and the globe. It has a total manufacturing capacity of 1.75 L metric tonnes per annum, including 1.25L metric tons per annum of Aluminium extruded and 50,000 metric tons per annum of Aluminium flat-rolled products. Currently, the company commands a 25 per cent to 30 per cent market share in Aluminium extruded and boasts of approximately 10-12 per cent market share in the Aluminium flat-rolled products segment.

Commenting on the digital transformation journey, Vice-Chairman and Managing Director, Pragun Jindal Khaitan said, “We are using technology to extend our experience of over five decades to the benefit of everyone involved in our business ecosystem – people, planet and community. It will advance our environmentally conscious, safe, innovative, efficient and inclusive working environment to delivering optimum value to our customers.”

Jindal Aluminium Limited has seen a quick turnaround, recording a demand that is at the Pre-Covid levels. It is currently betting on new opportunities in domestic manufacturing and also keeping an eye on opportunities in the export market. Aluminium is one of the most used industrial metals in the world. It can be a catalyst for shaping a sustainable recovery. As per the world economic forum, almost seventy-five per cent (75 per cent) of the Aluminium ever produced is still in use, thanks to its unique qualities and the low carbon economy developed around it.

Currently, Jindal Aluminium is looking forward to a robust year in 2021 and seeks to capitalise on opportunities for growth in newer markets and the revival of growth in global economies.