JK Cement, one of India’s leading manufacturers of Grey Cement and one of the leading White Cement manufacturers in the World, today announced its expansion into the East Indian market with the official launch of its Grey Cement business in Bihar.

The company celebrated a significant milestone with a grand launch event at Hotel Maurya in Patna, marking its entry into Bihar’s grey cement market. This strategic move highlights JK Cement’s commitment to expanding its national footprint and supporting Bihar’s infrastructure development and economic growth.

Dr. Raghavpat Singhania, Managing Director of JK Cement Ltd., expressed excitement about venturing into Bihar, emphasizing the alignment of this expansion with the company’s nationwide growth strategy and its contribution to Bihar’s infrastructure. Recognizing Bihar’s growth potential, JK Cement aims to introduce its flagship product, JK Super Cement, in the region, initially focusing on nine districts in Southern Bihar. The product will be offered in durable and tamper-proof LPP packaging to meet the market’s expectations.

Madhavkrishna Singhania, Dy. Managing Director and CEO of JK Cement Ltd., outlined the company’s phased approach, targeting expansion to other districts in Bihar with the upcoming Prayagraj plant. Leveraging its established presence in neighboring Uttar Pradesh, JK Cement is poised to effectively serve Bihar’s market. Furthermore, plans for a potential plant in Bihar next year underscore JK Cement’s commitment to the region’s development.

Bihar’s ongoing infrastructure projects signify a period of significant advancement, contributing to India’s overall development landscape. JK Cement’s entry into the market is strategically positioned to capitalize on this progress, with its renowned focus on quality and innovation poised to drive infrastructure development and economic prosperity in Bihar.