JK Tyre expands to rural India with New ‘JK Tyre Steel Wheels’ center in Farrukhnagar

JK Tyre opens its ‘JK Tyre Steel Wheels’ hub in Farrukhnagar, Haryana, signalling the beginning of rural growth throughout many states, providing comprehensive tyre solutions and supporting local entrepreneurship.

In a deliberate drive to reinvent its distribution network, JK Tyre & Industries Ltd, a renowned tyre maker, revealed its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana, as part of the company’s concentrated development into rural India, targeting cities with populations of one lakh or fewer.

Over the following three months, the business will begin its rural expansion campaign in Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu, and Telangana. The effort will be expanded with a national deployment later this year.

The centre is designed as a one-stop shop for all tyre-related needs, displaying the whole range of JK Tyre products across segments. Customers can take advantage of best-in-market prices, industry-leading warranties, and value-added services like tyre replacement and wheel balance. In a remarkable step, the store now provides an instant claim facility for non-truck tyres – a first-of-its-kind solution in these areas aimed at increasing customer trust and convenience.

Speaking about the new centre, Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd, says, “Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.”

This store expansion is consistent with JK Tyre’s strategic ambition to increase its last-mile presence and capitalise on India’s fast-growing rural and semi-urban demand. As part of the rollout, JK Tyre is enabling local businesses through strategic partnerships to run and grow these centres in their regions. These agreements allow ambitious company owners to connect with JK Tyre’s broad nationwide distribution network, boosting self-reliance, creating local jobs, and driving economic growth at the grassroots level.

JK Tyre has a nationwide network of approximately 900 exclusive Brand Shops and over 6,000 channel partners, with over 800 SKUs to provide excellent service to existing and future customers.

For more information, visit: https://www.jktyre.com/