For every product or brand to survive in the market, one needs to be innovative to differentiate themselves and simultaneously meet the rising demands of the consumers,” emphasises Percy Jijina, Sales Director-Decorative, Jotun IndiaJotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has recently announced the launch of its latest exterior product range “Jotashield Extreme”. Jotashield Extreme is a premium exterior product that has been formulated using cutting-edge technology to deliver durability, colour protection and significantly enhance heat reflection. Percy Jijina describes Jotun’s strives to develop products that are useful for their customers and at the same time are best suited for the environment.Jotashield Extreme: water resistant and extra durableJotashield Extreme is highly durable against the harsh climate variations in India and lasts much longer than regular products. Jotashield Extreme’s unique 100 per cent acrylic formula is delivered with unparalleled resistance to cracking, flaking and chalking. Jotashield Extreme is not only water resistant but also extra durable.
Addressing environmental issuesThe key feature of Jotashield Extreme is that it addresses environmental issues such as rising energy costs, global warming and effective heat management. It’s a non-hazardous product and 100 per cent lead, mercury, chromium and cadmium free. The product also comes with a wide variety of colours to choose from.
Efforts toward sustainable developmentThe application of energy-saving coatings to the exteriors of building structures is an excellent initiative for saving energy and reducing utility bills. Though this is a relatively new concept in India, the demand for such high-quality products has witnessed a spurt in demand from various residential and commercial set-ups in the recent past. The introduction of such energy-efficient coating products will contribute significantly to India’s efforts toward sustainable development.
Importance of innovationInnovation has now become the key to success. For every product or brand to survive in the market, one needs to be innovative to differentiate themselves and simultaneously meet the rising demands of the consumers. Jotun strives to develop products that are useful for their customers and at the same time are best suited for the environment. Due to which, Jotun is able to develop product like Jotshiled Extreme. Initially, its sales and marketing strategies will be to focus on key project across the major cities.
Jotashield Exteme is an excellent product with all the features required for hot climatic condition. This product will have excellent acceptability in major states of India where the temperature is high throughout the year.