“The need of the hour is to have a mechanism in place which will streamline the on ground execution thus ensuring a long-term demand for all construction equipment,” said Jasmeet Singh, Head – Corporate Communications at JCB India. The Indian construction equipment industry has been going through a period of decline for the past couple of years and the recent few months have had similar output.

However, Jasmeet believes, degrowth in the industry has bottomed out. He said, “The government has been able to stabilise the overall economy and we are already seeing sectors like roads and highways showing some signs of recovery. However, for other sectors to gradually pick up, the government needs to identify projects of national importance and ensure they are implemented expeditiously.”

Right steps in right direction 
Sharing his views on India’s potential to be a manufacturing hub for construction equipment industry, Jasmeet noted, India has emerged as one of the potential manufacturing hubs for the industry. “The government has been taking the right steps in the right direction to position India as the preferred manufacturing destination for domestic as well as for global manufacturers,” he said.

Jasmeet also believes that India’s ambitious programs like Make in India, Digital India and Skill India and decisive reforms have immensely helped in boosting the investor confidence. “We have also made significant progress in facilitating business which has been a challenge for the foreign investors. As a next step, the focus should be on creating a favourable domestic eco-system with the championing of select industries for e.g. – auto, construction equipment, textiles and electronic hardware,” he informed.

Livelink – latest innovation
Earthmoving and construction equipment manufacturing giant JCB India is a fully-owned subsidiary of JC Bamford Excavators Limited, UK, one of the world’s leading players in the domain.

Innovation is one of the cornerstones of the business strategy of JCB, announced Jasmeet. He adds, “The latest has been the introduction of JCB Livelink, is another step towards our endeavour to always provide the best in class product to our customers and ensure that they derive the best value from them. JCB “Livelink” is an advanced telematics system that helps in remotely monitoring the machines and allows customers to remotely manage their machines.”

JCB’s machines are fitted with this state-of-the-art technology and customers can get SMS alerts on their mobile phones or smart devices regarding service alerts, operations and security of their machines by using the Geo Fencing and Time Fencing features. All this information is available to the customer on real time basis.

“We continually work towards upgrading our products in terms of design and features to provide world class machines to our customers. To fulfil this commitment, we have set up a dedicated Design Centre in Pune which primarily works with our counterparts in the UK on innovative product designs for JCB India and for the Group. The objective is to deliver robust products and reduce the overall product development cycle time,” Jasmeet adds

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The need of the hour is to have a mechanism in place which will streamline the on ground execution thus ensuring a long-term demand for all construction equipment.

Jasmeet Singh, Head – Corporate Communications, JCB India Ltd