Aim to maximise reach to customers and globally expand business by increased industry interface.

The construction equipment industry is gearing for the noteworthy show bauma CONEXPO India 2018 (bC India). The flagship industry exposition is all set to see the convergence of global players and India equipment manufacturers, according to Ajay Aneja, Brand Leader, CASE Construction Equipment Pvt Ltd.

What can we expect from you at bauma CONEXPO India 2018 expo this edition?
bauma CONEXPO India 2018 is regarded as the most sought after event of the construction equipment (CE) industry in the country. This year, the flagship industry exposition is all set to see the convergence of global players and India equipment manufacturers. As per reports, this time, there is a remarkable 30 per cent growth expected compared to the last edition of the expo. CASE India will showcase its entire construction equipment range. Our endeavour is to maximise our reach to existing as well as new customers and globally expand our business by indulging with the industry veterans.

For more clarifications on products, we will request you to visit us at stall 0.E01 at bauma CONEXPO India 2018.

What will encourage your customers to most prefer your solution while buying?
Indian CE industry is evolving with respect to mechanisation, new technology and quality control as per global standards. As a manufacturer, customer satisfaction is our prime concern.

We work very closely with our R&D team to incorporate these cutting-edge technologies into our machines and make them stand out in the market. We follow global standards and aim to make our product range in accordance to BS IV norms which have brought new emission technologies.

Additionally, we also have our participation in customer feedback process which helps us make customer-friendly machines.

How favourable are present market conditions for the segment?
According to construction equipment market by segment, by product type, competition forecast and opportunities, the CE market is set to grow at a compounded annual growth rate of 6.8 per cent between FY 2012-FY 2024 as the construction sector is on expansion mode. This number reflects the upbeat market mood and positive trend.

Following the elevated graph, manufacturers as well as the private players are foreseeing a lot of scope for the next fiscal. With the surge in allotment of infra projects and integrated sales in number of construction equipment products, a favourable growth-driven situation can be predicted.

Indian CE industry is evolving with respect to mechanisation, new technology and quality control as per global standards.
Ajay Aneja, Brand Leader, CASE Construction Equipment Pvt ltd