Pidilite introduces LW+Super concrete additive

Pidilite Industries Ltd, the construction chemicals and adhesives manufacturer in India, has launched Dr. Fixit LW+Super, to resolve the issues faced with the usage of M-sand. The company said that the product will be available in the market by mid-September. LW+Super, when mixed with M-sand, offers superior quality concrete which results in increased lifespan of a building, the company said in a statement.

The company also claimed that the mixture would increase the workability of the crushed sand mortar by 30 per cent water reduction in the mix, resist corrosion of steel in concrete, increase the strength and durability of the structure, and waterproof the concrete and mortar. Its plasticising properties can make mortar cohesive and prevent segregation, which would give it improved adhesion to surface resulting in less shrinkage cracks in plaster and reduce rebound loss during plastering by about 50 per cent. It would also improve the integral waterproofing properties of cement, concrete and plasters after curing, resulting in longer life of the building.

Dr. Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries Ltd said, “Our endeavour has always been to delight stakeholders with innovative and relevant technology while also being true to the environment. With the launch of LW+Super, we aim to offer construction industry an innovative solution that will help in building a long-standing structure. We at Dr. Fixit will continue to innovate and offer products that are beneficial for both the construction industry and the end-consumer.”

Nilesh Mazumdar, Chief Executive Officer, Construction Chemicals Retail, Pidilite Industries said, “We at Dr. Fixit have the right solution to combat the leakage and dampness issues. We urge the consumers to choose the right product like the new age LW+Super and also to adopt total waterproofing at initial stage of construction to ensure longevity of the structure.”