Roff, Pidilite Industries’ main tile adhesive brand, has launched a new eco-friendly manufacturing factory in Jadcherla, near Hyderabad, to address expanding regional demand.

Roff, a leading tile adhesive brand from Pidilite Industries, has opened a new manufacturing plant at Jadcherla, near Hyderabad. This facility will be critical in supplying the increasing demand for high-quality tile adhesive products in the Andhra Pradesh, Telangana, and Northeastern Karnataka markets.

Bharat Puri, the Managing Director of Pidilite Industries Ltd., states, “We have observed a steady increase in demand for premium, specialised products in Andhra Pradesh and Telangana markets. Our Jadcherla project aligns with our vision to modernise and transform tile and stone fixing in India. Our goal is to provide consumers with superior adhesives and to bring manufacturing closer to the markets.”

Aligned with Pidilite Industries’ sustainability aims, the facility is a zero-waste plant that runs on 80 percent solar power, setting new norms for environmentally friendly manufacturing in the construction chemicals sector.

The plant’s enhanced automation ensures excellent precision, consistency, quality, and efficiency during manufacturing. Its strategic position will improve supply chain efficiency, helping to meet the growing demand for specialised, high-quality tile adhesive products.

As a greenfield project, the Jadcherla facility provides considerable room for future expansion, which aligns with Pidilite’s long-term growth strategy. Over 350 dealers and users attended the inaugural event, which highlighted the facility’s cutting-edge technology and environmentally friendly practices.

For more information, visit: https://www.pidilite.com/