O ne of the largest manufacturers and retailers of PVC and uPVC products for institutional, commercial and residential applications, Dhabriya Agglomerates announced to increase its pan India reach by launching more application centres. It eyes to have 20 application centres in India by the end of 2015. Currently operating at 7 application centres at various locations, it aims to launch 13 more with an approximate investment of `100 crores under Polywood brand.

Started with two PVC profile extrusion lines in 1992, Polywood used to fabricate PVC Doors, but gradually it has developed a wide range of PVC Sections with various designs to suit the complete fabrication requirement of doors, windows, partitions, false ceilings, wall panelling, pelmet, kitchen cabinets and other interior applications.

Digvijay Dhabriya, Managing Director of Dhabriya Agglomerates Pvt. Ltd. says, “Our mission is to safeguard nature by saving trees on the earth and provide the best quality products that are mainly wood substitutes. We are looking to capture 25 per cent Indian market share and to achieve the same we are expanding our network of application centres pan India. Our application centres would be the growth engine of our company where we provide customisation options of any products with demonstrations. ”

In 2003, looking at the opportunities into designer furniture market, Dhabriya group diversified and launched its retail brand, Dynasty installed a facility at Rajasthan for manufacturing of Modular Kitchen made out of wood substitute i.e. agricultural waste. Under this retail brand, company merchandises various products like modular kitchen, executive tables, storage, work stations, kitchen cabinets, wardrobes, computer tables etc.

Including its production facility at Jaipur – Rajasthan and Coimbatore – Tamil Nadu, Polywood has its application centres in Bengaluru, Ahmedabad, Kolkata, New Delhi, Chennai and Kochi. In January, the company is slated to launch three more applications centres in Siliguri, Cuttack and Guwahati. It is looking forward to launch more application centres by 2015.