Pricol Ltd, one of the leading manufacturers of automotive components for the global market, unveiled its new brand identity on 20th January 2016 in Chennai. The new identity reflects its core values and strategic focus in its businesses for India and global markets. The logo demonstrates the value and the commitment Pricol brings to its four significant stakeholders i.e. customers, employees, suppliers and shareholders. The logo also depicts the four stakeholders working in convergence creating value for each other. One of the world’s largest manufacturers of Driver Information Systems (DIS) for the two wheel segment, one of India’s largest manufacturers of automotive pumps for the two wheel segment, one of world’s largest manufacturers of instrument clusters for tractor and off highway vehicles, amongst India’s largest manufacturers of telematics solutions for the tractors and off highway vehicle segments, one of India’s largest manufacturers of speed governors and cabin tilt mechanisms for the commercial vehicle segment and among the top 10 global manufacturers of automotive sensors.

Pricol has set a target of doubling its consolidated revenue globally by 2020. The company has strengthened its leadership pipeline to deliver enhanced efficiency and effectiveness, and aligned infrastructure to support this growth. “Our new corporate identity showcases Pricol as an innovative, evolving global automotive component maker with a track record of 40 years of customer service with a passion to excel in every product and service that we provide,” said Vikram Mohan, Managing Director, Pricol Ltd.

“Pricol will focus on entering newer markets through acquisitions, tapping new product segments which would be achieved through a very strong focus on innovation with our growing team of over 275 global R&D engineers” Mohan added.

About Pricol
Pricol Ltd, one of the leading manufacturers of automotive components for the global markets; through innovations on technology and cost using world class manufacturing plants to deliver quality products and solutions catering to two, three, four wheelers, commercial vehicles, tractors and off highway vehicles. The company’s performance is driven by over 5100 employees, 8 manufacturing units and 7 business offices across the globe including India, Indonesia, USA, Brazil, Germany, Singapore and Japan.