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Rising domestic demand gives some respite to electrical equipment industry

By | February 24, 2014 12:11 pm SHARE

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“Escorts pioneered the concept of vibratory compactors in India and was the first company to have dealership network,” says Rajinder Raina, General Manager – Marketing, Escorts Construction Equipment
Escorts offers the comprehensive range of vibratory compactors in India. In soil compaction category, there are three models to choose from, depending upon the application. Road compaction in India has moved from desired compaction to minimum acceptable and consistent compaction. Rajinder Raina shares the USPs of Escorts machines.
Most innovative road building equipment As road projects got awarded by NHAI in particular, competition increased and international processes and practices started getting adopted. This led to the demand for vibratory compactors with application oriented, specific deliverables.
The next stage of evolution in compactor technology came from penalty and incentive/bonus clauses in the tenders. The customers started preferring/paying premium for high-productivity, low operations cost, reliability and matching after-sales support.
Escorts offers two variants in soil compactors EC5250 and EC2420. The company has recently launched a new vibratory soil compactor EC6650 to fill the slot between the two models.USP of the machineEC6650 is an 11-tonne machine with an option to supply customised 11.7-tonne machine. 80 per cent of the machine can be serviced from the ground level. The visibility from operator seat is 1 x 1. It offers high operator comfort for minimum fatigue. All controls are on dashboard. Contemporary looks are among the USPs of the machine.
Advantages of EC6650These machines find preference in long stretches of road compaction and sites where high reliability is a must. For consistent output conforming to the required norms of compaction, machine specifications need to be of a particular calibre but equally important is the machine operator who makes the machine to deliver what it is designed for and capable of. EC6650 has been modelled for ease of operation and operation comfort for the best operator-machine integration. “Technology to performance to operator” is how prioritisation took place on the product development.
Criteria for buying of production machinesOwning and operating (O&O) cost has always been a major criterion for buying of capital equipment/production machines. With the cost of fuel going up, defined timelines — including penalties and bonuses — have redefined the matrix of operating costs. It is now measured in terms of cost incurred per unit output delivered. The fuel consumption needs to be linked to the output of the machine rather than per hour basis.
Availability of after-sales services and spare partsEscorts pioneered the concept of vibratory compactors in India and was the first company to have dealership network. Besides having a wide dealership network, new dealerships are being added to address newer market places for proximity to the work/project sites. Notably, North East where new dealerships have been added in the past couple of years. After-sales support remains one of the major strengths of Escorts.

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