Deepk Garg , Managing Director Sany India & South Asia. In an interview with B2B Purchase.

“This edition is special as it coincides with the 20th anniversary of our presence in India. As a mark of our celebration, we launched 22 new products. We are grateful for the trust our customers have shown in us over the past 20 years, which has resulted in us gaining the top position in most of the products that we offer,” said Deepak Garg, Managing Director, Sany India and South Asia.

Sany’s participation at Excon 

Sany , one of the leading manufacturers and suppliers of construction machinery, unveiled state-of-the-art products at EXCON. All of the new machines have been specifically designed for Indian applications while keeping Indian customer requirements in mind. This reflects the company’s deep understanding of the Indian market and customer sentiments, which will offer a unique edge to these products by making them more profitable for users.

The new range of technologically superior products that were displayed at the expo became the cynosure of all eyes. Some key products were: Excavators–SY225C-10 GENe, SY240C-9 HD GraMa, SY260C-10HD GENe, SY350 with Pile Driver, SY390C-10 HD GraMa, SY215C-9LC Pile Breaker, SY215C-9LC Drill Attachment

Mining–SKT105S Dump Truck and large excavators – SY580C-10HD, SY870C-10HD with Ripper

Road Equipment-STG170C-10, SCM1000C-8 

Heavy Equipment–STC200C, SRC400C, SCC450A-6, SCC600TB, SCC2000A, SR65, SR125, SH500

Port Machinery – SRSC45V, SCP320C1, SMHW48

What is the target segment for these machines? 

Assessing the current robust growth due to increasing economic development activities, industrialization and the government’s focus on infrastructure development, we are foreseeing huge demand in the coming years. As per the ICRA’s statement, the mining and construction equipment industry is likely to grow by 15-20 per cent in the calendar year 2021. Hence our target segment for excavators, road, mining and Heavy Equipment are the Contractors/Construction companies undertaking the said projects.

The increasing seaborne trade across the globe is prominently driving the demand for the port equipment market in India. Sagarmala, the Centre’s flagship project for the development of ports and waterways infrastructure, has seen significant progress and projects worth Rs 2.12 trillion will be completed by 2024. Hence opening demand opportunities for port machinery, the target segment for this machine category are Ports, Container Freight Stations (CFSs), Inland Container Depots (ICDS), Private Freight Terminals (PFTs) and rental players.

Could you kindly brief us on the key features of your biodiesel engines? 

The desire for cheaper biofuel and base oil is increasing as diesel costs rise sharply. As a “clean energy source,” biodiesel can replace fossil fuels. Second, from 1st October 2022 the Indian government announced a surcharge of `2 per litre on unblended biodiesel. In light of the foregoing, Sany has collaborated on biodiesel with a number of engine manufacturers, and the company currently claims that its machines can run on B5 biodiesel.

Biodiesel is an option for customers that want to lower their operating costs. As a result, biofuels in India are strategically important because they align with the government’s ongoing initiatives, such as Make in India, Swachh Bharat Abhiyan, and Skill Development, and provide a great opportunity to integrate with the ambitious targets of doubling farmers’ income, reducing fuel imports, creating jobs, and converting waste to wealth.

Kindly elaborate on digitalisation and sustainability at Sany Bharat 

Sany has always believed in digitalisation, and has taken steps to redefine the customers’ experience with our digital revolution ‘EVI App’. It’s an advanced application which helps customers to monitor and analyse the real time performance of the machine on site and to manage their equipment status through ‘IoT’ data-like architecture. In addition to this our equipment is compatible for use with biodiesel as per the specifications prescribed by the government. The majority of these are 10 percent more productive than our previous models.

Secondly, the fuel consumption is much better and has improved from the superior hydraulic technology, electronic controls, and the engine and pump controls. We have launched some new attachments. We inaugurated a pile driver that improves efficiency by three or four times. Second is automation, which brings in a lot of safety and nullifies any risk of accidents. The most important factor is that, for all these operations, your other infrastructure is standing until you complete the project. So, you can just use this asset to do it faster. So, this is a very big advantage of these special attachments and this equipment. We have already started supplying these products in India, and customers have really appreciated these products. They have come back to us demanding these machines on rental.

Our products have emerged as the game changers in the industry with features like technologically advanced design, fuel efficiency, superior performance, high reliability, and advanced ergonomic features. With best-in-class equipment, an ultramodern and global-quality product range, great infrastructure, strong manpower, and a dealership network, Sany has become a key player in the infrastructure equipment industry and a leader in the earthmoving, lifting, foundation, port, concrete, and mining product segments. Looking forward to the significant investment in sectors like infrastructure, railways, roads, irrigation, energy, and ports, Sany plans to further enhance its product line in these segments as well.

How are you preparing to meet the rising demand and volume of Indian industrial requirements? 

We keep on thinking with the industry association itself, and we are quite confident that 10 years down the line, the industry in India will be at least three or four times larger. That kind of growth is unheard of in India. Considering that growth, the fascination for used equipment is slowly fading. So, the import of used equipment is coming down, and that is how we are seeing that there’s an attraction for new machines. This gives us an opportunity to localise because scale is increasing. For example, we could never have imagined localising 160 tonnes Crane, in India but we are now doing so. So, it’s not a segment focus but an application focus. 

What are your plans to expand your manufacturing base? 

Yes, we are constantly expanding our production footprint in this location. We were only making 100 or 150 machines each month five years ago. We are already manufacturing over 500 machines every month. We’ve been growing into newer shops, newer product lines, and automating a lot of processes. We’ve increased the amount of work we outsource to suppliers and expanded our own assembly capability.

In the previous two years, we’ve built a new dump truck line with a monthly capacity of about 100 trucks. In the factory, we’ve added a new motor grader line and increased the capacity of our excavator line. We’re growing our fabrication line and establishing a new paint shop, so we’ve been steadily increasing both in-house manufacturing and the overall factory size class.