The company plans to appoint a team of around 500 distributors, dealers and retailers across central, western and southern India

Shyam Steel, a known player in the retail markets of eastern, north-eastern and northern markets of India and a major supplier of TMT bars to mega infrastructure projects has established a strong network of over 6000 distributors, dealers and retailers in the markets it currently operates in, and will now market its brand across central, western and southern India.

The company will be establishing its presence across every corner of these states. It has developed a highly efficient network of third-party logistics service providers to take its products to every corner of the country smoothly and punctually. The company plans to appoint a team of around 500 distributors, dealers and retailers across each of these states to ensure easy accessibility of its brand to home builders at reasonable prices.

Commenting on the market expansion plan of the company, Suket Beriwal, Director, Shyam Steel said, “We are excited about our entry into the central, western and southern states of the country. Individual home builders very often either do not have access to high-quality TMT or pay a very high premium for it. With our entry into these markets, consumers will have the very high quality of a national TMT brand within their budgets. With more than six decades of experience and goodwill, we are confident of a very positive response from the home builders of these states.”

The success of the brand lies in the property of its FlexiStrong TMT Rebar, which is not just strong but a perfect balance of strength and flexibility.