Adding production facilities at various geographical locations in order to cater to the expectation of ‘Speed to Market’ by the customers is the primary strategy.

M N Ramesh, Director, Talrak Construction Chemicals Pvt Ltd

   M N Ramesh, Director, Talrak Construction   Chemicals Pvt Ltd in an email interview shares his thoughts on how the year will turn out to be for the Indian construction industry, speaks on his projections about the business and the strategies of the company.

Tough time, courtesy demonetisation
As per Ramesh, it is in everyone’s opinion that the construction industry is going through a turmoil in general and building segment in particular. “This could be attributed to the liquidity crunch in the market partly owing to the so called ‘Demonetisation’ policy of the government and partly due to the market sentiments. This is expected to be continued until the first quarter of the next financial year, unless some big boost is provided to the construction Industry in the impending Union Budget which is around the corner.”

He however adds, “The governments policies like reduction of housing loan, announcement of major infrastructure projects in the transport segments such as NHAI and state government roads, railways, sea ports and airports can be game changers and agents of progress in the construction industry.”

Talrak estimates growth of 15%
Speaking about the projections of his business, Ramesh says, “If the announcement of the infrastructure projects take place along with the reduction of housing loan, we can expect around 15 per cent growth in the construction industry and the same will be reflected in our business as well.”

Fulfilling customer expectation
When asked about the strategies that will be implemented to achieve the set targets, Ramesh says, “Adding production facilities at various geographical locations in order to cater to the expectation of ‘Speed to Market’ by the customers is the primary strategy.”

He concludes by saying, “The strategy is to realise the projected growth for the industry is obviously to enable ourselves to cover larger segments of the market, satisfying the statutory and technical mandates of the products and systems to align with those specified by the clients in both government and private sectors.”

Contact

Talrak Construction Chemicals Pvt. Ltd.
148 (First Floor), Sri Gururaghavendra Complex
Basaveshwara Circle, BEML 3rd Stage
Rajarajeshwari Nagar, Bangalore 560 098,
Mobile: +91 9663101013
E mail: chethana.g@talrak.co.in