Vashi Electricals, one of the India’s largest channel partners, has launched an ecommerce portal under its flagship brand name, www.vashielecticals.com, for its consumers and businesses to shop on the web. Through its portal it has began selling motors, wires and cables, switchgears, gearboxes, motors and allied electrical products online.

The e-commerce portal was launched in an exclusive event held on 8th September in the Vashi Electricals’s Corporate Office based in Mumbai. The event was graced by the top management from Hindustan Motors, Kishorebhai & Siddharth Desai along with other senior executives from premier industrial electrical brands such as Polycab, ABB, Siemens, Omron and Connectwell. Along with these, the event was also graced by Vashi Electrical’s key customers and press members, alike.

Initially, VashiElectricals.com will sell around 15,000 SKUs from 15 different electrical brands however the expansion plan is to add more than 100,000 SKUs and premier electrical brands in the next one year, said one of the key executives from the company.

Madan Dodeja, CEO of Vashi Electricals said, “Our idea of e-commerce is to offer delightful experience to our customers and offer a seamless purchase experience for consumers, and ensure that consumer gets genuine product. Our commitment of 72 hours flat delivery will ensure that the logistics is handled meticulously and our PAN India warehouses will help in achieving it”.

Talking about the Technology, Suraj Dodeja, Director of Vashi Electricals commented, “To gain a competitive advantage among B2B players, we will focus more on innovative solutions such as chat-bots, real-time stock discovery and smart-watch notifications that help ensure us to stay close with the clients’ needs and optimise in a digital way.

Answering to a question raised by a customer, Ganesh Gupta, Online Marketing Lead of Vashi Electricals said, “Initially we will focus on on-boarding all our offline customers into online stream and ensure they are comfortable in making transactions. We would also mine data through Google, Magento and In-search analytics and ensure that we are employing right marketing strategies so that the customer or user has a delightful user experience on the portal. Road-show is one of the strategies we are considering to reach to industrial towns of the country.”