Ashok Chhajer, Sr. GM-OE Sales, BKT Tires. In an interview with B2B Purchase.

Speaking on their experience on Excon, Ashok Chhajer, Sr. GM-OE Sales, BKT Tires, highlighted their ongoing focus shift on the multi-national markets.

How was your participation at CII Excon? 

Excon is an excellent platform to connect with customers, to showcase and launch new products. Even though we missed a year due to Covid, the enthusiasm from the exhibitors and visitors alike is unmatched. This is a golden exhibition for those who are related to construction, infrastructure, mining, and metal handling, directly or indirectly. It is a great opportunity to nurture new talents as well.

We showcased CTL, the new addition to our product categories. CTL is well-suited for skid steer loader applications for construction equipment. Along with our mining tires namely E4 EARTHMAX SR468 TL and L5 EARTHMAX SR53 TL.

Can you appraise the current market procurement trends for OTR range? 

BKT is an Indian manufacturer with a global presence. The domestic market is not particularly large for our current product line. And hence, exports account for 80 percent of our revenue. However, the figures may change this year, and we anticipate an increase in the domestic market.

Speaking about the domestic market, most of India’s power generation is based on fossil fuels. Thermal power plants are currently experiencing a coal shortage, so India plans to increase production over the next three years. It’s all part of a chain reaction. More mines must be opened in order to increase coal production, and these mines will undoubtedly require equipment. As a result, not only do these open up new opportunities for BKT, but also for other machine manufacturers.

We have extensively started working in the domestic market over the last few years. For the last five to seven years, BKT has made India its focus market. The result of that is now being seen, as previously mentioned, there is an uptick in the demand.

What features make BKT a brand unique and preferred? 

Each and every product is unique. We design and develop products that can withstand a variety of terrains. In terms of execution, every tire and raw material must pass 500 quality checks. As a result, the tires are very durable and of high quality.

R&D is the foundation of BKT. Our qualified and experienced engineers, combined with our cutting-edge infrastructure, give us an advantage. We have our own testing track, as well as world-class labs and equipment. Before any product is introduced to the market, we have a lengthy quality control process that is strictly followed. We introduce 160 new product lines every other day on average. All of this is based on extensive market research, market analysis, and R&D.