It’s all about content and context in online advertising and making sure you’re getting the most bangs for your buck.

Marketing has existed since the inception of trade and commerce in the world, and in fact, it is ingrained in our core system. To put it simply, marketing is any communication concerning the two essentials ‘networking’ and ‘people’, and with this very framework, the dynamics of marketing have evolved over time. From meeting individuals in a concrete physical environment to now enabling conversations within a digital and even an artificial sphere; this practice continues to advance. Digital marketing is leveraging digital technologies, tactics, and channels to connect organisations with existing and prospective customers. It helps you establish an authoritative online presence that improves workflow and accelerates growth. It’s nearly impossible to survive in this age of technology where digitalisation has entered every industry, even without any invitation.

Owing to its numerous advantages, it has now become a vital component for businesses, and most importantly to create brand awareness. Almost every other brand has a website; if not, they at least have a social media presence or digital advertisement strategy in place. Digital content and marketing are now the immediate mode of communications, so much that the consumers rely on researching online about a brand and its reviews, even before visiting the physical outlet. Hence, this world of digital marketing with its multiple facets also brings in various ways and strategies to exploit it as one can get creative and experimental with a variety of marketing tactics even on a prescribed budget. In fact, with digital marketing, you can also use tools like analytics dashboards to monitor the success and equivalent return of investments (ROI) of your campaigns more than you could with a traditional promotional campaign.

With all these benefits shining bright, why are people still hesitant to fully embrace a new marketing strategy that promises so much? Unfortunately, the issue can be traced to digital marketing being a complicated minefield that is likely to cause confusion and heartburn. It’s considered to be an area of practice wherein new technology and its related mode of operations are likely to change with the seasons, and at times quite rapidly. On a given day, A company’s website can be raking in high rankings and good traffic, however, inadvertently, the same website can take a blow on the following day. Such tumultuous roller coaster journey of the marketing window of a website or a social media application is a part and parcel of this journey. While there are definitely higher and rewarding returns, but there also must exist an acknowledgment of the ‘glitch issue’. Moreover, it is also pertinent to understand that web marketing is a vast and ever-evolving field. The changing landscape of new channels, as well as the increased segmentation of audiences based on demographics and psychographics makes it critical for businesses to quickly adapt to the latest trends in order to remain successful. With this change, therein lies the issue: few organisations have the spare capacity or capital outlay to hire a workforce capable of dealing with new trends and technology in this field. That means finding the right partner in digital space in a collaborative world.

”It’s all about content and context in online advertising, and making sure you’re getting the most bang for your buck. This means that agencies must be fast-paced while also balancing user experience and brand perspective.”

At all stages of the funnel, and in all forms, effective marketing must meet or exceed customer expectations in terms of convenience, relevance, speed, and more. This is where PLR Communications can help by continuously evaluating what’s working and what isn’t so that each tactic in your digital growth programme can be optimised. When developing web strategies for businesses, we take the extra time to create a plan that is tailored to the needs and goals of the company and deliver stratospheric results. Every new relationship at PLR Communications focuses on the company’s objectives. There is no one-size-fits-all solution that works for businesses with unique requirements. Let the agency be your remote in-house marketing team.

We seek to guide our clients to the best marketing platforms by sharing our first-hand knowledge, thus allowing us to create strong relationships while delivering the best product.Digital marketing is here and to remain. Those companies that can harness its full potential are the ones who will laugh their way to the bank.

(Author: Sabina Oberoi Menon, PLR Communications

Email id: Sabina.menon@plrcommunications.com)