Dhirup Roy Choudhary, CEO & MD, HIL Ltd. in an interview with B2B Purchase

Can you brief us on your products and solution offerings under Charminar Fortune?

Charminar Fortune is an advanced non-asbestos, eco-friendly, sustainable roofing and wall cladding solution. Its light-weight body, fire and termite resistance enhances the product’s reliability and longevity. It’s the next generation roofing innovation with superior features designed to delight the channel partners and the end consumers.

What are the key and sustainable features of your non-asbestos roofing products and their application areas?

The key application areas of Charminar Fortune include areas like Industrial Buildings, Fertilizer, Chemical, Pharma, Cement, Steel, Textiles, Paper, Distillery, Poultry Farms, Warehouses, Dairy Farms, Cold Storage, Godowns, Parking Sheds, Sugar/Edibles, Food Storage Godowns, Railways, MES, and Agricultural Sheds etc. It further has few key significant add-ons that offers better reliability and durability in terms of value for money. In addition to this, it has eco-friendly features that furthers efficiency in terms of utilisation. Few other key significant aspects of Charminar Fortune is as follows –

IGBC Certified; 

•  High Strength as per IS:14871:2000;
•  Weather Resistance; 
•  High Impact Strength; 
•  Rust Resistance and Non Corrosive;
•   Sound Insulation; 
•  Wind Resistance; 
•   Better Nail-ability; 
•  Consistency in Strength;
•  High Deflection leads to lower breakages; 
•  Better Thermal Insulation; 
•  Termite Resistance;
•  Excellent Fire Performance- BS 476 Part 5,6,7 Certified.

How do you look at the variabilities in costs and other key aspects of non-asbestos sheets among the other roofing products?

The non-asbestos roofing sheets are almost 30 percent to 50 percent cost-effective compared to other roofing products like–PPGI, PPGL, FRP/ Aluminum sheets etc. Moreover, its non corrosive features, thermal and acoustic insulation properties, better longevity, and other additional safety aspects make them unique in the market.

What are the insulation and fire safety properties in these colour coated non-asbestos sheets?

Its thermal conductivity is 10 times lesser than in the metal roofing, resulting in temperature difference of 5-8º C. Product qualifies for Class – 1 product category in fire propagation test as per BS 476- part 7. RAL 9010 color coated sheets can reduce the temperature by 8-12º C compared to metal sheets

 Which is the target market/industries for these roofing sheets and their solutions? 

Highly corrosive environments including saline atmosphere in coastal areas, aggressive industrial environments, Mines, Refineries, Textile, Distilleries, Dying Units, Sugar and Edible Processing Units, Power Plants, Poultry, Dairy Farms, Iron and Steel Processing Units, Chemical and Fertilisers, Paper Manufacturing, Food Storage etc.

 What other sustainable initiatives are being taken by your organisation? 

HIL is focusing on developing green technologies which will help to reduce carbon foot prints, global warming, waste utilisation to avoid the land filling and conservation of energy.