Ambuja Cement has launched Ambuja Compocem – a combination of cement, fly ash and slag. With this, the company’s Chhattisgarh facility becomes the first cement plant in India to develop a composite cement.

The new offering – a combination of cement, fly ash and slag – has been introduced in Bihar and Jharkhand markets and thus opens yet another avenue of sustainable products in the construction industry.

Speaking on the launch of the innovative product, Managing Director and CEO, Ajay Kapur said, “Ambuja Compocem is yet another breakthrough product innovation from Ambuja Cement. We are proud this product was developed in our laboratory by the product development and innovation team. The introduction of Ambuja Compocem reiterates our strong commitment in creating products that help in sustainable construction.”

He adds, “With the launch of Ambuja Compocem, we have achieved a three pronged sustainability approach by conserving natural resources, creating a greener product and fulfilling customer needs for a superior performance product.”

Further, the company claims, “With this, Ambuja Cement has addressed two vital aspects from customer`s perspective – offering higher compressive strength and long-term durability. The advanced product caters to all segments – Individual House Builders (IHB), large real estate and infrastructure projects in India.”