Astral Limited, a prominent pioneer in the building construction sector and one of the fastest-growing building material companies, is pleased to announce the debut of its wide new paint line, Astral Paints.

Astral Limited’s new exciting brand provides a wide range of alternatives to fit the needs of every painter, designer, and homeowner, including a diversified selection of colours, finishes, and specialised formulations.

After obtaining controlling ownership of Gem Paints in 2022, Astral Limited was well-equipped to enter the paint sector. The company has strategically started its first phase in Bengaluru, employing three cutting-edge paint facilities. Furthermore, the company plans to gradually expand its paint line across India, beginning in Karnataka and Gujarat.

Sandeep Engineer, CMD of Astral Limited, stated, “The launch of Astral Paints marks a significant milestone in Astral Limited’s journey. It’s a strategic move to diversify and solidify our presence in the ever-evolving Indian market. Our deep understanding and extensive experience within the building materials ecosystem give us a distinct advantage. We are confident that Astral Paints will revolutionise the industry with its versatile paints, extensive colour options, and unwavering focus on quality. Paints have always held a special place in my heart, stemming from my father’s association with the industry. We embody Astral’s core value, ‘TRUST’ – and deliver on our promise: ‘The trust of Astral, now in Paints.”

Saumya Engineer, CEO of Astral Adhesives & Paints, added, “We are launching Astral Paints not merely to add a feather to Astral Limited’s cap, but to establish it as a leading business within the Astral Group. Our consistent and strategic approach has proven successful with our other ventures such as adhesives, construction chemicals, and bathware, and we will maintain this same momentum with paints. While we are not in a rush to go pan-India, we will strategically and incrementally introduce our products into different markets, to cover the entire country within the next three years.”

Astral Paints is intended to serve a wide range of applications, guaranteeing there is a perfect option for every project. The collection includes decorative paints for interior and exterior emulsions in luxury, premium, and economy segments, marketed under various brand names: Elita, Esteema, and Styla for interior emulsions, and Extura Plus, Extura, and Raga for exterior emulsions. Astral Paints also provides a comprehensive range of undercoats, including primers and putties, synthetic enamels, and accessory materials such as rollers and brushes.

Astral Paints also has a large colour palette, with over 1400 refreshing colours spanning from timeless classics to the most recent trends, allowing an unrivalled selection to bring any vision to life. Understanding consumer needs, Astral has produced specialty paints such as Kitchen Special Paint, which is highly durable and oil-resistant.

The company held a launch event at a prominent hotel in Bengaluru, which was attended by over 300 channel partners and included the presence of promoters, the Engineer family, and the senior Astral Limited staff. The ceremony drew passionate participation from all participants, with the Engineer family unveiling the ‘Astral Paints Logo’ and launching the ‘Astral Paints Product Range’.

Astral Limited, which recently marked 25 years in the building construction industry, has become a well-known household name throughout the country. Astral began as a pipe firm and swiftly grew to become one of India’s major pipe manufacturers. The company quickly expanded into a variety of product areas, including water tanks, adhesives, building chemicals, waterproofing, and, most recently, paints.