Hercules Hoists Ltd, widely known as Bajaj Indef, which has led the national market in hoisting solutions, has exceeded 96 percent of FY 2021-22 sales in the first nine months of FY 2022-23. Furthermore, the company’s profit before tax climbed by 74 percent, and revenues increased by 29 percent in the quarter ending December 22 compared to the quarter ending December 21.

To top it all off, Bajaj Indef has increased sales by 28 percent and profit before tax by 22 percent over the previous year. The special emphasis on expansion in its core industries of hoisting and cranes, expansion into the export market, a customer-centric strategy, 360-degree marketing activities, and establishing a learning organisation has resulted in a huge gain in numbers.

Distribution cooperation at Hercules

The expansion of the core business is primarily attributable to stronger cooperation with its distributors and an increase in the breadth and depth of distribution. A concentrated approach to developing win-win relationships and providing technologically and financially appropriate solutions for the customer’s demands. Customers’ faith in Bajaj Indef products is unparalleled, and it is a fundamental driver of development in the core business of hoists.

Strategic expansion of cranes business

Expanding the product to the market and the same client categories with a meaningful and strategic extension into Crane’s company is another step in the right approach for Bajaj Indef. Bajaj Indef invested in a three-fold bigger production facility outfitted with cutting-edge technology and equipment to support the expansion of the company’s crane business. In addition, the organisation has hired highly experienced industry employees from the segment.

Bajaj Indef global outreach and exports

With an emphasis on growing worldwide market reach, the company has successfully discovered and hired famous partners in the Middle East and Africa, Bangladesh, and Nepal areas as authorised business partners, which has increased its position in exports and contributed to business growth.

Client servicing 

Another important growth area is the brand’s laser emphasis on a customer-centric strategy. They have worked to establish strong ties with important customers while also enhancing relations with some of their existing clientele. Meanwhile, the firm has analysed its clients’ demands and released new products such as Indef C and Indef R in the chain pulley block category and Indef Powered Crane Kits, which have helped earn additional business.

Online and offline promotions

An increasing emphasis on marketing operations via both online and offline media has also contributed to the company’s success. The company has boosted its digital presence by creating a redesigned website with a fresh look and feel, more content, a better user experience, and a greater emphasis on performance marketing. They have also participated in industry fairs, held seminars, and operated offline campaigns to expand their exposure and reach within their consumer base.

Skill development 

Bajaj Indef focuses more on the employees’ skill development and training through training and workshops facilitated by industry experts. The same efforts are being put into developing the knowledge and skills of its channel partners, too.

Manufacturing capacities

Bajaj Indef chose to sell its old, unoccupied Mulund site since Khalapur and Chakan’s manufacturing facilities are completely stable and operational, with enough capacity to sustain expansion for the next decade. The recent sale of Bajaj Indef’s 8327 square metres of industrial property in Mumbai to Arkade Group for ₹90 Crores is a significant event for the firm. This transaction demonstrates the company’s ability to focus on its core business while monetising its assets and making lucrative business decisions. Following a string of successful trials, the firm intends to focus on expansion and establish itself as the global one-stop solution supplier for all material handling needs.

Bajaj Indef now provides:

• Various chain pulley blocks.
• Electric chain hoists.
• Wire rope hoists.
• Cranes.
• Storage and retrieval systems.
• Other products.

All of the goods adhere to international design and quality guidelines. Certifications such as ISO, CE, and ATEX attest to the high level of quality that the company provides to its clients.

For more details, visit www.indef.com