After establishing a strong footing in the concrete equipment market, AJAX is committed to embracing the digital transformation. The company is constantly reinventing itself by investing in technologies to hone core capabilities so as to be in tandem with the global scenario. Besides indigenising its product portfolio, the concrete equipment leader stays up-to-date in terms of technological advancement, benchmarking processes and best practices with international standards, delivering customer-centric solutions.

What are your offerings at the Concrete Show 2019?
Our offerings at Concrete Show 2019 include the following:

SLCM ARGO 2500 (ACURA) model:
Self-Loading Concrete Mixers (SLCM) – ARGO Model is the Specialist driven by the technology and by the values, beliefs & hopes of millions of concreting workers’ households. Growing with the millennials, the Launch of ARGO 2500 Self Loading Concrete Mixer (SLCM) with an output of 2.5 cu.m/hr would offer completely a new-fangled dimension to the world of concreting incorporated with inimitable features that are technologically-advanced innovative solutions. Some of its features include sliding gates for the bucket ensuring zero spillage; swivel mechanism for better productivity and operator efficiency; effective drum mixing with best homogeneity; drum control solutions with effective hydraulic controls and ease of lever operations inside the operator’s cabin; admixture dosing unit (ADU) providing better workability and vehicle reversing camera system provides wider field of vision that helps in monitoring the loading bucket operations and ; IoT – fleet-tracking & monitoring system through telematics that also ascertains fuel efficiency.

Value-delivering Stationary Concrete Pump: ASP 7011
AJAX developed ASP 7011 – a larger capacity concrete pump to suit projects involving larger volume of concrete and pumping height. The ASP 7011 Stationary Concrete Pump with a pumping capacity of 70 cu.m/hr, is the best suited pump for bridges, high rise residential and commercial buildings, villas and row houses to name a few. The key deliverables to customers are that the pump’s output and size are designed in a way that they can be optimised with AJAX Batching plant for pumping concrete to greater heights at the construction site.

Planetary Mixer (APM 500/ 300) for Bespoke Batch-plant: CRB 20
The launch of Compact Reduced Bin Batching Plant, CRB 20 with APM 500/ 300 Planetary Mixer and an output of 20 cu.m/hr, offers low investment and high returns in terms of quality and performance. Indeed, AJAX introduced the product during 2015, which gives an output of 30 cu.m/hr and was well accepted and received by customers. The company sensed the potential and demand for smaller batching plants during its interactions with small/medium contractors who always had the hunch for smaller capacity product. AJAX was able to timely come up with the required product for the niche segment that is ideal for small/medium contractors. The key deliverables to customers in CRB 20 would be that it comes with a planetary mixer for optimum homogeneity, and concrete discharge is fed directly to the concrete pump.

How are your products making construction better?
AJAX has always been a forward-thinking concreting player in adopting new technology trends. Our engineering research team always looks at the buying behaviour and understands the pain points of customers in hard-core research input for coming up with product solutions for addressing functioning constraints along with the practical and operational needs at real-time operational site conditions. With the tailwinds of demand blowing in favour of concreting segment, especially with a thrust on enhancing local participation, the company has strategically aligned its product portfolio in line with government’s ‘Make in India, Sell Global’ programme by indigenising its product portfolio offering state-of-the-art machines manufactured at its Bangalore plant for the complete bandwidth of construction infrastructure segments.

We believe every customer interaction is a chance to create nexus, build long lasting bonds, and thus enjoy customer’s loyalty and advocacy for life. Being the legendary market leader in SLCMs, our prime focus is on cutting-edge features providing product accuracy and reliability in terms of technological advancement in machines, to continue having a competitive advantage via product differentiation, and thus, sidelining substitute products in the business.

Technology has always been the forte of AJAX’s business at the intersection of repertoire of engineering knowledge about concreting segment and the core creation of customer values through effectual customer relationship management. This makes us stand-out as a market leader in concreting industry and we better address the needs of customers by the means of strong insights coupled with intelligent technological advancements in our products.

Please discuss your plans for financial year 2019-20.
AJAX has a strong focus on the capabilities needed to succeed in the new market dynamic that helps meet challenges and demands and advancing the technologies to align with the fast-changing industry trends. Strengthening up its foot hold in the concreting equipment market, AJAX would be unleashing various new products in the forthcoming exhibitions to help concrete equipment buyers navigate the unprecedented growth landscape of construction business with increased speed, greater flexibility and enhanced quality.

Today, over 17000 plus equipment are working satisfactorily across South-Asian countries in varied applications with expertise in CC roadways – national/state highways, driveways, road/rail-over bridges, irrigation canals/dams, tunnels/underground passageways, railways, airport infrastructure, power transmission projects, renewables energy projects, etc. The company has a wide geographical spread with over 30 dealers in India along with more than 100 touch points catering to the sales and after-sales support to its customers.

Constantly re-inventing itself, AJAX is committed to embracing digital transformation and is constantly re-inventing itself to be in sync with the global scenario, by investing in technology to improve core capabilities and strengths. The market leader stays updated in terms of technological advancement, benchmarking processes and best practices with international standards, delivering customer-centric solutions. New products are in the pipeline and are slated for rollout in coming months during the fiscal year 2019-20.

Our prime focus is on cutting-edge features providing product accuracy and reliability in terms of technological advancement in machines.
Debasis Bhattacharya, Head-Sales, Marketing & Product Support, Ajax Engineering Pvt Ltd

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