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How to become successful entrepreneurs in paints and coatings business

By | January 22, 2016 12:25 pm SHARE

How to become successful entrepreneurs in paints and coatings business
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Promtech Consultancy offers total assistance to new generation business owners: SSI units planning expansion. Promtech Consultancy offers total assistance to all start-ups and technocrats. Pradeep Vaidya, CEO, Promtech Consultancy discusses some major factors.

Explain some basic motives of Promtech Consultancy in promoting new generation business owners and start-up.
Pradeep Vaidya during his visits and seminar participation in Europe, America and the other advanced countries found that there is a very wide scope for entry of new generation youth in manufacture of simple to make cold mixing products. As all these products can be manufactured from 10 kgs to 500 kgs batch, within maximum 30 minutes, without power, no effluents and by using local raw materials. These chemicals are the most suited for any start-up unit to begin production or sales  almost in one day.

Why does Promtech Consultancy suggest metal finishing chemicals and for which area or which market segment?
Metal finishing products and anti-corrosion coating products find unlimited use in powder coating plants, paint shops, plating shops, HT plants, auto components and sheet metal components manufacturers, HVAC, MS, SS and GI fabricators. All these industries exist in each and every industrial city in India. Hence, there exists an abundant sales potential for these products.

Who can avail this offer from Promtech Consultancy?
Each and every young graduate, every youth has a burning desire to be something good in life, new generations business owners, tiny/SSI units planning expansion, hardware dealers, off-shore supply firms, powder and paint manufacturers and dealers, and all those who wish to make a bright career can avail to this offer from Promtech Consultancy.
Which must be the basic quality and pre-requisites in the person willing to make a start up venture?
The most needed basic virtues are capacity to work hard, complete and total dedication. Total understanding of the products and subject. Must be willing to accept harsh criticism, adverse comments, long working and waiting periods, rejections of yourself, your supplies from your buyers. You must drop your ego, attitude, tantrums of behavior. Nobody wants to buy these virtues from you.

What are the salient features of the products for which Promtech Consultancy offers know-how and formulations?
The metal pre-treatment chemicals, metal cleaners, anti-corrosion coatings, metallic finish paints, are all mostly cold mixing products, no need of power, no effluents, most simple to make, batch finish time maximum 30 to 60 minutes, batch sizes 10 kgs to 500 kgs, no machinery, 100 per cent yield, no wastage.

Principle advantages of know-how purchase: No time, money, energy and efforts lost in identifying a high industrial demand product. Wide products range are locally available raw materials, buyers exist everywhere in India. This can be one man industry in the beginning. No need of trained labour. Can be easily run as a home industry.

What will be ideal business model for new start-up?
Young and new generation business owners can form a single owner propriety company or 2 or 3 class-mates, relatives, common childhood friends can join hands and form a partnership firm. It is always advisable to have two technocrats in any start-up venture. The production/government departments, taxation, purchase factory administration needs to be handled by a dedicated person. Marketing, sales, development of new buyers, booking of new orders and follow-up for new orders are the function be one partner, the marketing persons need to be versatile, multi featured, talkative, well versed with the subject and products. Must know technical aspects, be very presentable, soft spoken, polite and receptive. All these are most essential qualities for maintaining a good PR effort in every business.

What are the major advantages for any buyer from supplies/services coming from local technocrats?
Most important saving will be upto 40 per cent. This essentially comes from savings and avoidance of forwarding and freight, transit damages, local taxes, goods entry permit hassles for goods imported from other states, delays in supplies, transit damages, anxieties on delays, material collection and bearing the distant suppliers profits. Added to all this will be CST formalities, issue of CST forms and the administrative work involved. All these costs are increasing every day and eating up profits of the buyers firm. All this is eliminated through local purchase and hence there is a bright scope for creating new suppliers for such easy to make chemical products in every industrial city.

Will Promtech Consultancy offers these PTP chemicals products manufacturing  know-how in gradual succession one product after the other, for the fresh graduates?
Yes, all the 25 plus products offered in the metal finishing range can be manufactured, one after the other, by quick start with one or two products. On successful launch and market capture and gain of confidence in marketing and after screening the entire industrial area by you, in your city and in a 50 kilometre radius of your residence and unit.

What will be maximum initial investment for PTP products manufacturer.
A reasonably comfortable and achievable sales target for the first 3 to 6 months shall be Rs 50,000. This figure will take very good care of the technocrat and 1 or 2 workers. An initial total investment in RM and Inventory shall be Rs 50,000. All these targets are then jacked-up.

What are consultancy fees charged by Promtech?
Promtech deals with freshers and youth. Therefore Promtech has the most reasonable one time know-how and formulations fees range from Rs 10,000 to Rs 50,000 for pre-treatment chemicals. For speciality paints, metallic paints / aerosol spray paints for powder coating / electroplating touch up.Fees range from Rs 15,000-Rs 12,0000 depending upon product . All fees are payable through bank RTGS credit transfer in advance.

What is private label marketing offer from Promtech?
For trading and private label marketing, an investment of Rs 25,000 will be good enough. The manufacturing wing, Innovative Coating Industries, MIDC, Pimpri, Pune offers of most the manufactured products under private label. You can sale / market these products under your brand name / your label / at your price in your area.

What is the profit margin of these products and ROI period?
The pre-treatment chemicals offered by Promtech are most standarised formulations and are quite at par in quality with the major Indian players in the industry . These products have RMC (Raw Materials Cost) at around 30 to 45 per cent of the sales price. In aerosol products range, the margins and returns will be above 50 per cent always. These figures are based on experience for past 40 yrs in manufacturing. Profit margins in trading will be 20 to 30 per cent. Maximum 6 months is ROI period. Profits in private label marketing is 35 to 50 per cent.

What is the additional support services offered to new entrants by Promtech Consultancy?
Promtech offers other services against fixed charges for the technical know-how buyers. These services are as follows:

• Preparation of product literatures and TDS
• Preparation of MSDS documents
• Consultancy services and training in internet marketing
• In plant training at customers plant in manufacturing
• In-plant analytical training to lab staffs.

The author of this article, Prof Pradeep Vaidya , CEO of Promtech Consultancy Group, has more than 40 years experience in metal finishing chemicals and products manufacturing. From their MIDC Pune based manufacturing plant , innovative coating industries offer total solutions for every metal cleaning and protection chemicals, paints and coatings.

For more details, Pradeep Vaidya +91-9820181738 Sonia Vaidya: +91-9819813015 orpuvpromtech@gmail.com soniavaidya30@gmail.com www.promtechaerosol.com

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