JK Tyre was recognised with the ICC Social Impact Award for its Water Conservation Initiative, specifically honored in the Clean Water and Sanitation category.

JK Tyre & Industries, a prominent player in the Indian tyre industry, has garnered recognition for its exemplary efforts in water conservation at the 6th Indian Chamber of Commerce (ICC) Social Impact Awards 2024, hosted in Kolkata. In the Clean Water and Sanitation category, JK Tyre’s Water Conservation Project emerged as the indisputable winner, earning praise from the jury. The prestigious award was conferred by Dr. C.V. Ananda Bose, the Hon’ble Governor of West Bengal, to BS Dagar, Head of IR & CSR at JK Tyre & Industries.

As part of its Corporate Social Responsibility (CSR) initiatives, JK Tyre has embarked on numerous water conservation projects in villages surrounding its manufacturing facilities, empowering local communities to achieve water self-sufficiency. Over the past five years, the company has successfully constructed over 100 water conservation structures, bolstering water sources for community consumption. These initiatives have significantly impacted the lives of over 200,000 individuals by implementing enhanced water conservation measures.

Commenting on the achievement, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, says, “Our CSR initiatives place emphasis on addressing the needs of marginalised communities including women, children, and the elderly, ensuring that our endeavors have a meaningful impact where it counts the most. We are proud that our water conservation initiatives have brought significant positive changes in people’s lives, contributing to community prosperity. This accolade underscores our unwavering commitment to sustainable practices and community welfare. I would like to thank the Indian Chamber of Commerce for recognising our efforts and affirming that we are moving in the right direction.”

The ICC Social Impact Awards, organised by the Indian Chamber of Commerce, seek to acknowledge and celebrate social impact initiatives undertaken by corporate entities, NGOs, and implementing agencies across India. These initiatives align with goals of social transformation and upliftment. The ICC Social Impact Awards hold significant prestige nationally and are presented in collaboration with Consultivo, serving as the knowledge and assessment partner.

JK Tyre acknowledges the indispensable role played by local communities in its success and remains committed to contributing to their well-being. The company’s CSR activities are geared towards uplifting and empowering these communities, addressing critical social, economic, and environmental challenges.

In summary, JK Tyre’s Water Conservation Project has not only garnered accolades but also exemplifies the company’s dedication to corporate social responsibility and sustainable development, making a tangible difference in the lives of those it serves.