Being two and a half decades old company, Maxmech is one among the oldest names in manufacturing concrete and road construction equipment in India. In an interview with B2B Purchase, Nandish Surelia says Indian customers always look for ‘value for money’ while procuring construction equipment.

Could you brief us on your business and product offerings?
Maxmech is one of the leading construction equipment manufacturing companies in India. We are actively involved in manufacturing of concrete batching plant, mobile concrete batching plant, transit mixers, wet mix macadam plant, concrete line paver, Crusher and Sand making plant.

Today, we serve a wide range of customers worldwide by providing unique range of premium products along with network of excellent service.

Maxmech’s strong base is its product know-how, proven technology and engineering skills which contribute to deliver world-class equipment that are technically superior and cost wise most economical.

What’s your outlook on the Indian construction equipment market?
Presently, the new equipment purchases have slumped due to a lack of funds since buying involves large upfront payments. With the government stepping up its support to the infrastructure sectors along with adequate monetary measures aimed at increasing credit flow, the situation is likely to stabilise in the equipment sector.

The demand drivers for batching plants will definitely be the investment proposed in infrastructure, urban development and the housing sector. The potential demand for concrete equipment in India over the next few years will be quite substantial. However, the real challenge before manufacturers today lies in establishing new technologies quickly.

What, according to you, would drive the market in the next couple of years, and why?
As far as the driver of demand for equipment is concerned, Indian customers always look for ‘value for money’ whenever they go for equipment purchase. Customer understands that while procuring equipment he is also subscribing to the after-sales support that the manufacturer provides and that’s where brand comes into the picture.

What are the USPs at Maxmech that set it stand apart?
The demand-supply scenario is always dynamic. Buyers in the market place are being seen as far less sensitive to the price factor as was the case in the past. They are gradually becoming more value addition conscious demanding better technical attributes and assured comprehensive back up technical support for the products and services acquired.

Customers buy our product because we are able to offer the right product or solution for a particular application and that is our USP. We believe in good engineered product backed by an efficient after sales service support. Another unique feature is the confidence with which Maxmech offers after-sales service. Customers can call 24X7 for any related query.

Nandish Surelia, Whole-time Director, Maxmech Group

Maxmech’s strong base is its product know-how, proven technology and engineering skills which contribute to deliver world-class equipment that are technically superior and cost wise most economical.