Project procurement has undergone sea change over time with the pace of growth and change gathering further momentum. Procurement is not merely about forming strategies that are in sync with the business objectives of a company but also about adding value in terms of efficiency without adding to cost.

Today, players in the space of procurement are putting in more effort like providing after-sales support, to add greater value proposition. The focus has shifted to giving value that customer gets while purchasing the right product in terms of technology and the apt product as required.

Changing face of marketing
Previously price-driven, the market is learning and evolving on the back of more technical discussion coming in and thereafter commercials. This is largely due to the fact that clarity at large is helping the corporate to learn more, as it has been very volatile and intrigues companies to be more compliant.

Further, project requirements have changed at last, wherein they have started accepting innovated products, which reduce human effort providing better quality. All of the aforementioned changes are positive, says Manish Bansal, Director & CEO, Window Magic India.

Understand what customers value
Window Magic products are superior to all competitors at large and have enormous experience through its technology partner ‘Kommering’ from Germany that has pioneered the industry, as they invented this product more than 50 years ago. However, the value which the customer gets from the company is the assurance that customers are purchasing the right product in terms of technology and the apt product for his requirement.

Enabling affordable housing for all
The company has been able to develop a product to be able to serve the affordable housing scheme, under the Pradhan Mantri Awas Yojna, and is proud to have been able to provide the best technology and product from Germany – best in the world to the common man.

Bansal adds, “We have been able to contribute to the development of the nation from the roots. Further, the products being offered in this segment are not inferior to the HIG requirements, we have been able to value engineer the product.”

Procurement: not a purchase decision anymore
Over the last decades, the world has become a technology warfare. The products and organisations are becoming more and more technologically advanced and competitive. Procurement is not anymore a purchase decision. It is a strategic decision for companies and respective projects. Identifying the right partner has always been a challenge for a project manager over a typical vendor.

It is not just the price which matters today but a combination of quality, timely-delivery, consistently performing products, and most importantly, a complementing product for an overall project. Today’s procurement manager can compliment a project so effectively with quality, price, timely- delivery and significantly a good partner over vendor.

Looking ahead
Window Magic is the biggest gainer from this scheme. The company has been able to bring a strong footprint of `100-crore manufacturing unit from Kommerling from Germany to India, which helps the company in serving the nation better and provides world’s best technology at affordable price catering to the highest category of customers subsequently. Further, all the raw material imported from different parts of the world is available locally, which provides better timelines and less stock, thereby trimming cost and making Window Magic competitive with quality products in the world.

Today’s procurement manager can compliment a project with quality, price, timely- delivery.
Manish Bansal, Director & CEO, Window Magic India