Having thrived on its contribution to agricultural tractors, Mitsubishi Diesel Engineis positive on its prospects in India.

With plans to roll out its new D03CJ Engine launch, Mitsubishiis all geared up for the international trade fair for construction machinery – bauma CONEXPO India (bC India) 2018. The company plans to showcase the actual applications of its engines where one can have a look on some of the popular machines powered by their engines, says Kenji Kawamoto, Managing Director, Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd. (MVDE)

All set for bC India 2018!
Mitsubishihas planned a slew of new things for this year at bauma CONEXPO India 2018.Foremost is their new D03CJ Engine launch -A future ready engine to meet all advanced norms.It is EPA Tier 4 certified andis capable of meeting EU Stage V norms as well.

In addition to this, for the first time, the companyis also showing actual applications of its engines where one can have a look on some of the popular machines powered by their engines.

“We are the first engine manufacturer to come up with such an idea to give a satisfactory feeling to our prospective customers that our engines are capable to meet challenges of modern day machines,” he says.

Major market segments
“In India, our major contribution is for agricultural tractors. Most of tractor OEMs prefer our engines as since they tailor fittheir needs. In just a decade of our local presence, we have grown immensely in this sector and are positive of future,” he says.

Additionally, the company is widely present in all off-road segments such as construction machinery, diesel generators, light towers, marine and niche segments like housekeeping machineries, bus air conditioning unit etc., adds Kawamoto.

Export and domestic sales
Mitsubishi is equally selling in export and domestic markets and has established group companies in USA, Europe, Middle East, Singapore, among other countries that cover customers around the globe. Therefore, it is as good as having local presence every where.They have pulse of their native market – know demographics & understand local customer needs very well; also available in closer proximity for quick service support.

Big on off-road exports
The company is into almost every off-road segment in exports, and most of its Indian OEMs – especially tractors – sell their machines in exports too. The company’s expertise and readiness to meet global emission standards is the key.

“We can guide our Indian OEMs on global emission norms and prepare ourselves well in advance to meet their requirements. Such joint effort really helps us grow our presence in both ways – direct sale to export and reaching export markets through our Indian customers,” says Kawamoto.

Major influencing factors
Quality and the advantage of having factory in India helpthe company offer quality engines at competitive price. Equally, the compactness that comes up with robust design is the key differentiator. It ensures customers are happy not just for tough performance, also for the long life of engines. There are still more reasons like less vibration, less noise, ease of maintenance, optimum power and torque at desired speed and so on.

Challenges and opportunities
Macro-economic conditions are good. Especially in India, both tractor and construction equipment volumes are continuously growing year-on-year. Government policy reformations, focus on infra sector development and good rainfall are the major drivers for the growth. Conditions in export markets are also in favour of the company – mainly developed countries like USA and Europe region, since Mitsubishi Diesel engines are ready to meet the advanced norms that will be effective from 2020.

Features such as telematics and fleet management tool will start playing a crucial role towards mobility.
Kenji Kawamoto, Managing Director, Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd