Terex Corporation has launched its innovative Terex backhoe loader (TLB740SE) and Terex-Lonking wheel loaders (CDM 856 and 835) at bC India 2014. Simultaneously, an announcement of a strategic alliance between Terex and Lonking was declared.

Both these events were presided over by George Ellis, President, Terex Construction and Debo Qui, Executive Director, CEO and President, Longking Holdings.

Commenting on the strategic alliance George Ellis said, “‘Lonking is one of the leading equipment manufacturing companies from China. With this tie-up Terex India will enhance the platforms to facilitate all the customers located in the defined target markets across the country. We will continue to explore ground partners and distributors and further ensure that Terex builds the right operational and distribution platforms within each of our market segments.”

During the occasion, Mr Qui, said, “As one of the most influential countries in Asia, India is attracting more and more attention from global investors. Today, as one of the largest construction machinery manufacturers of China, Lonking has come to New Delhi, hand in hand with Terex, one of the global top brands, in respond to the appeal of ‘Make in India’ Policy. No doubt, Terex is one of the most influential global construction machinery manufacturers. We feel honoured to establish the strategic alliance with Terex, to launch Terex-Lonking wheel loader. Our endeavour is to provide the best quality equipment with competitive pricing alongside efficient performance to the Indian customers.”

According to Vijay Sharma, Executive Director, Terex Equipment Pvt. Ltd., “This alliance is going to further strengthen product portfolio and will focus on delivering reliable, customer-driven solutions for many applications. In the recent years, Terex Corporation has been witnessing a positive response from the Indian Market. Last year, despite weak demand from the market, Terex backhoe loaders  sales have grown by 5 per cent in comparison to 2013.