Atmanirbhar Bharat is a good initiative, but the responsibility of the manufacturer has increased multi-fold. we need to manufacture products which are better than global brands, says Rahul Deshmukh, Managing Director, RD Infra Equipments Pvt Ltd.

How do you see Atmanirbhar Bharat to impact your sector?

Atmanirbhar Bharat is a good initiative for being local for vocal, the sentiments of every Indian is high when it comes to buying locally manufactured product. But the responsibility has been increased multi-fold for the manufacturer, we need to manufacture products which are better than global brands, we need to offer product which matches up to global standards. At RD Group we have been continuously striving to develop product that would become industry benchmark. To this day we can boast that we are fully equipped to give both product and service which matches up to global standards. We are truly global and local group.

What kind of initiatives should the government focus on to ensure the mining sector remains in robust health?

The government needs to first sort out the financial crunch in the market and this can be done in a number of ways.

• Launch lean infrastructure projects so participation is increased as well as cost saving is achieved due to competition.
• Permissions and sanctions for setting up crushers needs to be relooked, i.e. in the digital world permissions should be given swiftly without waiting in ques. As this would incorporate ease of doing business and entrepreneurs would emerge.
• Iron ore mines in B category needs to start after settling the dues with government.

In the wake of the pandemic, what kind of digital roadmap should be designed to help in overcoming operational challenges while also delivering competitive advantage?

Fun fact, we always believed that deals worth crore could not be done remotely but Covid – 19 changed the dynamics of the game, we survived the pandemic with tech savvy and agile work force. Definitely when it comes to manufacturing, we had to be extremely cautious. We developed e-content for our customers to make them aware of the tangible benefits of using our crushers.

What are some of the products driving growth for your business in the current economic cycle?

I would say the demand for classification plants and 250 TPH plants are running high.

What are the equipment financing options and technology support you have made available for your customers?

We are having tie ups with financial institutions, as well as banks where our product is ranked high compared to our competition, moreover we are exploring rental options as well as channel financing options for our key customers as well as bank aided dry lease options but with the pandemic the financial collaboration pace is slow. One technology support we have 1 call stop 24 x 7 policy and the clients can get in touch with our any representative and service or after market requirements can be fulfilled in jiffy.