Promoting solutions for India’s urban development, ISH India powered by IPA brings need-of-the-hour solutions to the city. The Mumbai edition marked the launch of We-Stand (Water Efficiency and Sanitation Standard) 2019 and Uniform Swimming Pool Code 2019. Industry associations came together to sign agreement for launch of ‘I Save Water’ campaign and will take place until 2nd March 2019. Organised by Messe Frankfurt Trade Fairs India Pvt Ltd and Indian Plumbing Association, the third edition of ISH India powered by IPA opened its gates at the Bombay Exhibition Centre in Mumbai.

The future of urban development and smart cities is about front of the wall high-tech automated technologies as well as back of the wall solutions that ensure air quality is pure, water is clean, resources are recycled and most importantly accessible. With Mumbai’s monsoon woes becoming an annual affair in the last decade, the need for improved plumbing and sanitation infrastructure is utmost priority in the city. Highlighting solutions for India’s sanitation infrastructure as well as those suited for re-engineering Mumbai’s sanitation, drainage, plumbing and fittings, the platform showcases need-of-the-hour technologies many of which will be seen for the very first time in the Indian market. Among these include; launch of Hydron and AcquaSpin, a global water purification system which treats water with Bio-Signals purifying it to its natural form with no residual side-effects by Aqure-Products Unlimited, new ‘Made in India’ technology that allows behind the wall fittings for concealed divertor and thermostat to easy convert into a thermostatic or vice versa without damaging the walls by Acqua Viva India, a salt-free alternative to water softeners. Vulcan Anti-Scale system is an eco-friendly water treatment system that protects piping systems and appliances against scale deposits and rust.

Michael Dehn, General Manager – Sales and Marketing, Messe Frankfurt Trade Fairs India Pvt Ltd says, “With ISH India in Mumbai we are now entering western India, bringing together the construction, real estate, plumbing and sanitary fraternity. Mumbai being a robust market to invest in need-of-the-hour water management solutions, plumbing products and premium quality bathroom fittings, we are confident that this edition will be a perfect platform to source the right materials – fulfilling the demands of the industry.”
Russ Chaney, CEO, International Association of Plumbing and Mechanical Officials (IAPMO) says, “Energy conservation is a matter of concern for Mumbai. The association together with the industry has created bigger opportunities through technology advancements for safe water leading to a better and disease-free life and we are happy to see product advancements at the 3-day ISH India show in Mumbai”

The Indian Plumbing Association has signed an agreement with IAMPO for launch of ‘I Save Water’ campaign which aims to target saving 100 crore litres of water by the end of 2019 and 500 cr litres by 2020. Gurmit Singh Arora, National President, Indian Plumbing Association (IPA) says, “Water Scarcity affects 40 per cent people on the planet. Our Water bodies are contaminated. It is thus important to tackle the issue now before it’s too late. For 1.35 billion India’s population we have only 4 per cent of potable water. Migration, global warming will lead to water deficiency in India. We have thus launched the ‘I Save Water’ campaign at ISH India 2019 this year to reach out to the consumers. Aerators will be installed in all water fixtures at residential and commercial complexes, airports, railways and hospitals. We will also be using social media campaign for awareness.”