Our understanding of the market enabled us to identify a latent need and convert that to a good business opportunity,” emphasises Rajen Khoda, Director of Sales, Powerscreen
Powerscreen range of products has been available and popular in India for more than 12 years. The company is continuously engaged with the mining and quarry segments. Rajen Khoda shares Powerscreen’s philosophy to offer value-added products.
Innovative mobile crushing systemPowerscreen range of products brought in innovation as mobile crushing system to India which was primarily dominated by static plants. The company was one of the first to introduce tracked crushing and screening equipment in India. This was a great innovation to the industry as this meant no lead time for installation of the crushers and mobility within the same area or to different locations. This was a game changer for many of its customers who readily adapted to these products. Its crushing and screening are well positioned with road contractors, quarry and mine owners. An increase in the demand for usage of alternative power solutions has been widely witnessed in the recent past. Powerscreen has successfully designed dual-power options for its screening range equipment.Understanding mining and quarry segmentsPowerscreen range of products has been available and popular in India for more than 12 years. The company is continuously engaged with the mining and quarry segments. Powerscreen understands their needs. When it saw an opportunity to position a value, it did that through its mobile crushers and screeners. Its understanding of the market enabled the company to identify a latent need and convert that to a good business opportunity. The users gained with a value-added product that enabled mobility and did not have large installation time.
Features of Powerscreen productsPowerscreen’s products are mobile crushers and screeners. This enables users to move the machines from one location to another. The time required for installation and readiness to produce is negligible when compared to conventional crushers. The screeners unlike others in the same range have dual power option, i.e. it can operate on fuel and external electricity source.Reducing transportation units Powerscreen offers the mining and construction industries a comprehensive range of mobile crushing and screening equipment. It is aggressively looking to tap the road aggregate sector to build up its top and bottom lines. Mobility of its equipment will help quarry operators reduce supporting material transportation units.
Pan India presencePowerscreen is in a position to offer a competitive solution to its customers as the machines are manufactured at its plant in Hosur, near Bangalore. It has created a network of dealerships across the country to serve pan India market. This includes excellent parts availability held in stock at a regional level by each of the dealers and at a national level at the factory in Hosur. Technical support is also available from the Indian dealers who in turn are supported by a dedicated technical help desk at all factories.Customer acceptancePowerscreen products have been used in India for more than 12 years. It is a very popular brand with a very large customer base in the country. Its users keep coming back to the company for their repeat requirements as they trust the products. Powerscreen has largest market share in tracked crushing and screening products in India, and this itself proves customer acceptance of its products.